Acquiring a new customer costs 3 to 5 times as much when compared to selling to an existing customer.
A balanced focus on your customer base should include deliberate planning and action around penetrating accounts to increase market share.
Baker Communications' Account Penetration Integrated Sales Strategy delivers a focused, integrated process using industry best practices that are repeatable, scalable and measurable.
Each Sales Team will easily follow a specific cadence designed to expand business with companies with multiple subsidiaries and smaller accounts where there are opportunities yet to be explored.
The mix of Integrated Sales Solution components below creates the Account Penetration Strategy and represents Baker Communications best practice recommendations.
These best practices enable a powerful selling methodology and supporting aids to focus your team’s energy on mining new opportunities with existing customers.