Intense focus on new customer acquisition and account management can lead to a loss of focus on customers who have not bought recently.
Effectively managing your customer base should include periodic efforts to reactivate dormant customers.
This Customer Reactivation Integrated Sales Strategy delivers a focused, integrated service using industry best practices that are repeatable, scalable and measurable. Each Sales Team will easily follow a specific program designed to reactivate dormant accounts.
The mix of Integrated Solution components below creates the Customer Reactivation Strategy and represents our best practice recommendations.
Applying these techniques will provide a powerful selling methodology and supporting aids to drive a strategy to ignite new business with dormant customers.