Need Meeting Space?

As a Baker Communications customer, you are entitled to a 10% discount off meeting room rental and complimentary high-speed internet access and an LCD projector package.
Click here to submit a request

Ten Trends That Will Make or Break Your Revenue Engine

By Walter Rogers
CEO
Baker Communications
January 2008

The new year finds the world of business facing a storm of changes that will stretch and challenge even the most seasoned and talented sales organizations. These changes can be summed up in a set of 10 current or coming trends that will either make or break your revenue engine before this year is over.

At Baker Communications, we see this as a tremendous growth opportunity for those who are prepared to catch the wave and ride it for all its worth. For that reason, we have developed a unique package of sales strategies and training options to help sales organizations not just weather the storm, but rise above it. We call it, Conquering Uncertainty, Selling in the Eye of the Storm. As a part of the package, we will help you customize your own strategy so you can, among other things, leverage the following 10 trends to grow your business in 2008 when others are just treading water.

1. Commoditization is dramatically increasing; relationships are the only answer
When markets achieve an equilibrium of competitiveness i.e., when computers from Dell or HP or Lenovo or Acer or Toshiba all look the same, perform the same and cost the same even your top of the line products and services are suddenly viewed by customers as plain old commodities rather than distinctive assets. What is the antidote to this potentially fatal shift to commoditization? In a single word, the answer is relationships. Knowing how to build strong customer relationships will set your organization apart from the rest.

2. Customers will continue to get smarter
With the Internet providing the matrix, and lightening fast computers and hand held devices providing the medium, customers are now able to collect and analyze data on every aspect of the products and services they want...

For the full article, click here

Business In The Eye Of The Storm

Listen to our President, Walter Rogers' interview on The Discovery Channel's Business In The Eye Of The Storm
Click Here

Baker Communications Success Series...