Baker Communications Newsletter

November, 2011 | Issue #5

   

Free: 200+ Page Sales Performance Optimization Report!

CSO Insights has recently launched its 18th annual Sales Performance Optimization (SPO) research survey; the full report will be released 02/04/12. More than 1,000 companies have responded to this survey each of the past seven years, making it a standard reference for B2B sales.


For the full article, click here

 

To take part in this research project, click here


Walter Rogers Describes the Power of CRM to Link all of Your Business Functions

During Dreamforce 2011, Baker CEO and President Walter Rogers presented a series of CRM best practices tips taken from SPARK!, his new book detailing 11 clear, accessible best practices to help businesses leverage their CRM systems to boost productivity, grow business and drive revenue. Click here to view a brief video of Rogers describing how CRM can benefit all of your business activities, not just those related to sales and marketing.

 

To watch the video, click here

 

To download your free copy of SPARK! click here

Starting Out on the Right STEP

There is a remarkable disparity in the way organizations handle the process of assimilating and training new employees. In large companies with highly evolved hierarchies, it is likely that the HR group initiates the intake and orientation process and supervises a new hire’s integration into the company up to a certain point. In smaller or more decentralized organizations, the entire welcome, integration and training process may be conducted informally, even randomly (if at all), leaving the employee to learn “on the fly,” so to speak...

 

For the full article, click here

Turn Out the Lights, the Presentation is Over ... Or Is It?

The last PowerPoint slide has been displayed, the last line of your notes is finished, and the presentation is finally over, or is it? Not by a long shot! You have a great opportunity to keep the music playing and continue to make your case during that infamous time at the end of every presentation known as Q and A. At lot of presenters just go through the motions during the Q and A. Of course, they may be tired at this point, as the adrenalin begins to ebb. But also, they may feel a little bit out of control and vulnerable because they are off the script and people may ask questions that are hard to answer. But remember, you are still out front and people are still watching your body language and listening to your tone of voice...

 

For the full article, click here