iXsell
QuickPlay™
Question:
How do you increase your lead ROI by integrating your
marketing efforts with the efforts of your sales organization?
Answer: iXsell and
WebEx to implement iXsell QuickPlay
for Marketing™, a rapid deployment
of pipeline generation activities leveraging WebEx communication
technologies
iXsell
and WebEx provide high impact marketing processes, marketing
technologies and marketing training. Your solution will
be grounded in best practices developed over 25 years
helping hundreds of thousands of marketing professionals.
Services include marketing process and technical innovations,
analytical and training support services that will increase
the velocity of your lead generation engine, eliminate
bottle necks and increase your marketing team’s
effectiveness.
Each QuickPlay for Marketing™
package includes:
- Integrated WebEx event promotion planning
- Optimized process for identifying HPT (high probability
targets) for the event
- Optimized presentation content (up to 50 slides)
- Speaker training
- 5 stage Multi-modal communication plan
- 1 Customized central play portal for marketing
and sales collaboration
- Up to 100 prospect Portals
- Metrics and reporting on portal activity
- Daily prospect visitor alert and activity report
- ROI analysis
Help your organization:
- Significantly expand the capacity of your marketing,
sales and business development teams
- Improve the quality and quantity of your leads
- Promote message clarity, sales motivation and team
proficiency
- Expand the geographic reach of your marketing, sales
and customer services organizations
Deliverables
Description
| Discovery (1-2 days) |
Lay the
foundation for a successful Executive Workshop |
| |
- Understand marketing goals and objectives
- Review current campaign activity
|
| One day
Executive Workshop (1 day) |
Identify
your specific sales process optimization objectives
and make high level recommendations for improvement |
| |
- Develop and document expectations and goals
- Agree on one Play theme and target market
- Develop high level Play components
- Develop 5 stage multi-modal communication
strategy
- Identify content for prospect portals
- Develop metrics
- Develop project plan
|
| Presentation
enablement & Portal creation |
Develop
high impact presentation slides supporting the
message chosen for the event |
| |
- Once speaker story board is developed, slides
will be created for maximum WebEx impact
- Launch up to 100 prospect portals with relevant
content
|
| Presenter
Training |
Prepare
your presenter to deliver a high impact WebEx
presentation |
| |
- Develop speaker skills for WebEx delivery
|
| Actionable
Deliverables |
- Play project plan
- Support tools
- WebEx enabled presentation
- Presenter training
- Up to 100 prospect portals
- Daily portal monitoring for 30 days
|
| Timelines |
Approximately 20 days of
elapsed time |
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