Interviewing Customers Training Workshop

There are many different methods utilized to obtain customer feedback. Some are oral and some written. Interviewing Customers focuses on tools and techniques that will maximize your face-to-face customer interviews. By focusing on your customers’ needs, you will be able to obtain a clearer understanding of what areas of your company need improvement. You will also develop a list of "critical questions" to ask your customers in order to gather the information you need.

This highly interactive and practice-driven workshop has a reputation for delivering everything you need in order to obtain customers’ true thoughts. It is a bottom line booster. The workshop features a special step-by-step process where participants will walk through and learn the entire process of planning and interviewing. All participants are monitored, guided and videotaped through eight (8) practice development exercises. Through reviews of the videotapes by a senior level Baker instructor, each participant has the opportunity to advance their interview skills and techniques.

On-Site Training: can be tailored to the needs of client organization and delivered on-site at time and location of client choice.

Objectives:

Participants will learn to:

• Create a vision of your product in your customers’ minds to help them see the need for your product or service

• Uncover customers’ needs

• Conduct a goal-directed interview and uncover more in-depth data about the customer

• Engage in and handle face-to-face interaction

• Prepare effective and easy interview preparation steps

• Develop an interviewing strategy and open and close an interview

• Uncover the areas in which the customer needs improvement and has strengths

• Develop information gathering techniques

For more information and pricing, please complete this form and we will email you a confidential Annotated Outline that will provide you with an hour by hour description of this training seminar.

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