Due to the complexity of selling today, new sales personnel require a creative easy to use problem-solving approach to fulfilling their customer’s needs in a value-added manner. This fundamental approach differentiates a company’s products and services from its competitors by creating practical enhancements to their customer’s business.
 

Introduction To Selling is a two day hands on seminar designed to teach the skills that will help increase sales and profitability through an increased understanding of the sales process and how it affects each customer’s situation. The focus of the course is on the fundamentals of salesmanship. The course will help sales personnel to determine the actual areas of customer concern where they can through the use of sales skills provide value which improves profits or cuts cost for their customers.
 

Introduction To Selling uses multiple industry-specific role plays enabling participants to practice skills which apply to their work environments. Intensive feedback is provided by skilled sales professional who will instruct the participants and the peer group using objective measurement criteria to assess progress. A simple but effective behavioral instrument is used to determine the sales personnel’s primary and secondary behavioral styles when interacting with their customers.