Baker Communications Builds Assertiveness Training Coaching for BBA Fiberweb
A leading supplier of high-performance nonwoven fabrics, BBA Fiberweb, has signed Baker Communications to design one-on-one Assertiveness Training for their managers. BBA Fiberweb had previously partnered with Baker for other training needs and were quick to return to the industry experts when a new need arose. They requested that Baker build a custom, one-on-one Assertiveness Training coaching course to meet a unique need. Baker Communications was ready and able to design the course for BBA Fiberweb, addressing the challenges being experienced by management and enabling messages to be more effectively communicated up the chain of command within the company.
A Senior-Level Instructor and Assertiveness Training Expert from Baker Communications will meet with BBA Fiberweb managers in Houston. Participants in this highly interactive training event will gain experience with fundamental conflict management skills such as identifying others’ Behavioral Styles and learning how best to handle them in conversational, negotiation, and conflict situations. Throughout the workshop, participants will learn and practice powerful communication and management tools such as the LISTEN model for active listening, and the use of body language and verbal skills to enhance effective communication.
About Baker
Communications
Baker Communications
is one of the fastest growing
Performance Improvement companies in the
world, providing products and services
to improve productivity in seven core
areas: Sales and Marketing, CRM,
Management, Negotiations, Presentations,
Customer Service, and Time Management.
We serve over 1,000 corporate clients
per year, including 50% of the Fortune
500.
7 of the 10 most
profitable
6 of the 10 with
the highest market cap
16 of the top 20
with the highest revenues
9 of the top 10
chemical companies
4 of the top 5
banks
4 of the top 5
oil and gas companies
4 of the top 5
computer companies
6 of the top 10
telecommunications companies
6 of the top 10
pharmaceutical companies
Over the last 30
years, Baker Communications products and
services have been implemented on six
continents and in over 25 countries. Our
staff of over 200 employees and
certified partners is distributed across
the Americas, EMEA, Russia and Asia. We
were recently recognized as one of the
world’s “Top 10 Sales Force Automation
Training Companies” and “Top 20 Sales
Methodology Companies” by
TrainingIndustry.com. Baker CEO Walter
Rogers can be heard every Wednesday
morning from 11:30 to 11:45 on CBC Radio
650 (www.CNN650.com) as a featured guest
discussing Sales Effectiveness for the
popular show The Price of Business.
About BBA Fiberweb
Fiberweb is one of the world’s
largest and leading suppliers of high
performance, especially nonwoven
fabrics.
Nonwoven materials developed, manufactured and marketed by Fiberweb are used in a wide variety of everyday products such as water filters, blood filters, industrial wipes, baby diapers, panty liners, fabric softener sheets, construction products and protective clothing to name only a few. With vast experience in its field and a strong international presence, Fiberweb has long been regarded as a technological innovator with a strong portfolio of intellectual property, a preferred partner for customers focused on high-quality and reliable supply and as a consistent investor in a global network of competitive manufacturing assets.
Clients
We provide training to businesses of all sizes throughout the world. To see a cross section of our customer list click here.

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