Baker Communications Builds Conflict Management Training Workshop for Apple Computer

One of the world’s foremost producers of cutting-edge consumer technology, Apple Computer, has signed Baker Communications to design Conflict Management training for their Information Services and Technology group. Apple had previously partnered with Baker for other training needs and was quick to return to the industry experts when a new need arose. They requested that Baker build a custom Conflict Management workshop to fit their unique needs; one that would address internal and cultural challenges. Baker Communications was ready and able to design the course that Apple needed.

A Senior-Level Instructor and Conflict Management Expert from Baker Communications will travel to Cupertino, California to train and coach Apple’s IS&T group. Participants in this highly interactive sales training event will gain experience with fundamental conflict management skills such as identifying others’ Behavioral Styles and learning how best to respond to their anger. Throughout the workshop, attendees will learn and practice powerful conflict management tools such as the LISTEN model for active listening, and the 3 Fs process for defusing tension and refocusing the conversation on constructive solutions.

About Baker Communications 

Baker Communications is one of the fastest growing Performance Improvement companies in the world, providing products and services to improve productivity in seven core areas: Sales and Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and Time Management. We serve over 1,000 corporate clients per year, including 50% of the Fortune 500.
7 of the 10 most profitable
6 of the 10 with the highest market cap
16 of the top 20 with the highest revenues
9 of the top 10 chemical companies
4 of the top 5 banks
4 of the top 5 oil and gas companies
4 of the top 5 computer companies
6 of the top 10 telecommunications companies
6 of the top 10 pharmaceutical companies
 
Over the last 30 years, Baker Communications products and services have been implemented on six continents and in over 25 countries. Our staff of over 200 employees and certified partners is distributed across the Americas, EMEA, Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday morning from 11:30 to 11:45 on CBC Radio 650 (www.CNN650.com) as a featured guest discussing Sales Effectiveness for the popular show The Price of Business.

About Apple Computer

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

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