Baker Communications, recently recognized as one of the top ten sales force automation training companies in the world by TrainingIndustry.com, announced today that the company has achieved another industry leading milestone.

“We are excited to announce that over 50% of our 800 to 900 performance improvement engagements delivered every month are now being delivered in a live virtual format using our proprietary STORM methodology,” announced Walter Rogers, Baker President and CEO. “This represents a major accomplishment in our ongoing commitment to provide highly effective, leading edge sales performance improvement solutions for our customers so they can manage and grow their businesses during these challenging times.”

Baker Communications set a goal in 2009 to convert 50% of its engagements to the STORM format by the end of 2010. The company was able to reach this goal nearly one year ahead of schedule.

Baker Communications STORM methodology provides a framework for packaging highly interactive, live virtual sales performance improvement sessions focused very specifically on driving revenue and transforming sales and sales management behaviors. STORM sessions focus on improving the integration between sales and marketing and improving the process of identifying, developing and closing new opportunities. STORM sessions are implemented in 60 to 90 minute weekly bursts woven into weekly selling activity and coaching from Baker STORM coaches. The STORM process eliminates travel costs, reduces time away from the field, and produces immediately measurable ROI with a minimum of 20:1 target. For more information on Sales Transformation services, visit: http://www.bakercommunications.com/sales-training/revenue-generation-plays.htm