Baker Communications Exceeds STORM Delivery Milestone

Baker Communications, recently recognized as one of the top ten sales force automation training companies in the world by TrainingIndustry.com, announced today that the company has achieved another industry leading milestone.

“We are excited to announce that over 50% of our 800 to 900 performance improvement engagements delivered every month are now being delivered in a live virtual format using our proprietary STORM methodology,” announced Walter Rogers, Baker President and CEO. “This represents a major accomplishment in our ongoing commitment to provide highly effective, leading edge sales performance improvement solutions for our customers so they can manage and grow their businesses during these challenging times.” 

Baker Communications set a goal in 2009 to convert 50% of its engagements to the STORM format by the end of 2010. The company was able to reach this goal nearly one year ahead of schedule.

Baker Communications STORM methodology provides a framework for packaging highly interactive, live virtual sales performance improvement sessions focused very specifically on driving revenue and transforming sales and sales management behaviors. STORM sessions focus on improving the integration between sales and marketing and improving the process of identifying, developing and closing new opportunities.  STORM sessions are implemented in 60 to 90 minute weekly bursts woven into weekly selling activity and coaching from Baker STORM coaches. The STORM process eliminates travel costs, reduces time away from the field, and produces immediately measurable ROI with a minimum of 20:1 target. For more information on Sales Transformation services, visit: http://www.bakercommunications.com/sales-training/revenue-generation-plays.htm 

About Baker Communications 

Baker Communications is one of the fastest growing Performance Improvement companies in the world, providing products and services to improve productivity in seven core areas: Sales and Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and Time Management. We serve over 1,000 corporate clients per year, including 50% of the Fortune 500.
7 of the 10 most profitable
6 of the 10 with the highest market cap
16 of the top 20 with the highest revenues
9 of the top 10 chemical companies
4 of the top 5 banks
4 of the top 5 oil and gas companies
4 of the top 5 computer companies
6 of the top 10 telecommunications companies
6 of the top 10 pharmaceutical companies
 
Over the last 30 years, Baker Communications products and services have been implemented on six continents and in over 25 countries. Our staff of over 200 employees and certified partners is distributed across the Americas, EMEA, Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday morning from 11:30 to 11:45 on CBC Radio 650 (www.CNN650.com) as a featured guest discussing Sales Effectiveness for the popular show The Price of Business.

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