Baker Communications Introduces New Training Products

Baker Communications, Inc., one of America’s premier corporate training companies, announced today the creation of a new series of training products designed to respond to the complex training needs companies face in today’s global economy. The new workshop offerings reflect Baker’s commitment to provide maximum flexibility and value to their clients. Baker is now able to offer a much larger number of relevant, cutting edge training products, while also making these workshops available in a variety of formats to accommodate client schedules and budgets.

“This is definitely not your father’s business climate,” quipped Walter Rogers, President and CEO of Baker Communications. “Current market conditions and economic forces have created a giant tsunami that puts tremendous pressure on companies to adapt and innovate, literally on a daily basis, in order to stay competitive. In the face of this pressure, our client’s demand access to up-to-the minute, highly relevant, best practice training that will provide their team members with effective new skills.”

For this reason, Baker has implemented an ambitious, comprehensive expansion of their training product line, including 29 new sales training products, 8 new negotiations classes, 11 new management training workshops, and13 new presentations training courses.

The new product offerings not only offer the latest in relevant content, but they are also presented in a variety of pricing and scheduling ranges.

“For quite a while now, our core product line has been weighted toward one-day and two-day courses,” explained Rogers. “Without a doubt, these courses offer tremendous value as our top-of-the-line offerings, and we are excited about the new courses we have developed in this category. But in some cases shorter workshops, delivered either face-to-face or in virtual settings, are better suited to address tactical needs. We saw an opportunity to develop workshops with greater time and price flexibility that will still deliver practical, immediate value.”

Rogers pointed to training programs in Advanced Negotiations, Prospecting and Cold Calling, Exceptional Sales Management and Negotiation Tactics as examples of new, full-length workshops. In addition, he mentioned new programs in Conducting Sales Representative Evaluations, Coaching Strategies for Sales Managers, Managing Conflict, and Listening and Communication Skills as examples of workshops lasting only one-half day or less.

“At Baker, we have always placed a high value on customizing our courses to meet the needs of our clients,” Rogers observed. “Our 27 years of intellectual property enables us to rapidly assemble learning curriculum for our corporate clients. Our new and enhanced product line provides our clients a wider variety of training offerings to address skill gaps and schedule constraints.”

Baker Communications is one of the fastest growing corporate training companies in the United States, with over 800% growth since 2004. Baker Communications has 1000 corporate clients, including 50% of the Fortune 500, and a network of senior instructors and instructional designers across the United States, Latin America, and Asia. Their training products and services have been used on six continents in over 25 countries.