Baker Communications,
Inc., one of America’s premier corporate
training companies, announced today the
creation of a new series of training
products designed to respond to the
complex training needs companies face in
today’s global economy. The new workshop
offerings reflect Baker’s commitment to
provide maximum flexibility and value to
their clients. Baker is now able to
offer a much larger number of relevant,
cutting edge training products, while
also making these workshops available in
a variety of formats to accommodate
client schedules and budgets.
“This is definitely not
your father’s business climate,” quipped
Walter Rogers, President and CEO of
Baker Communications. “Current market
conditions and economic forces have
created a giant tsunami that puts
tremendous pressure on companies to
adapt and innovate, literally on a daily
basis, in order to stay competitive. In
the face of this pressure, our client’s
demand access to up-to-the minute,
highly relevant, best practice training
that will provide their team members
with effective new skills.”
For this reason, Baker
has implemented an ambitious,
comprehensive expansion of their
training product line, including 29 new
sales training products, 8 new
negotiations classes, 11 new management
training workshops, and13 new
presentations training courses.
The new product
offerings not only offer the latest in
relevant content, but they are also
presented in a variety of pricing and
scheduling ranges.
“For quite a while now,
our core product line has been weighted
toward one-day and two-day courses,”
explained Rogers. “Without a doubt,
these courses offer tremendous value as
our top-of-the-line offerings, and we
are excited about the new courses we
have developed in this category. But in
some cases shorter workshops, delivered
either face-to-face or in virtual
settings, are better suited to address
tactical needs. We saw an opportunity to
develop workshops with greater time and
price flexibility that will still
deliver practical, immediate value.”
Rogers pointed to
training programs in Advanced
Negotiations, Prospecting and Cold
Calling, Exceptional Sales Management
and Negotiation Tactics as examples of
new, full-length workshops. In addition,
he mentioned new programs in Conducting
Sales Representative Evaluations,
Coaching Strategies for Sales Managers,
Managing Conflict, and Listening and
Communication Skills as examples of
workshops lasting only one-half day or
less.
“At Baker, we have
always placed a high value on
customizing our courses to meet the
needs of our clients,” Rogers observed.
“Our 27 years of intellectual property
enables us to rapidly assemble learning
curriculum for our corporate clients.
Our new and enhanced product line
provides our clients a wider variety of
training offerings to address skill gaps
and schedule constraints.”
Baker Communications is
one of the fastest growing corporate
training companies in the United States,
with over 800% growth since 2004. Baker
Communications has 1000 corporate
clients, including 50% of the Fortune
500, and a network of senior instructors
and instructional designers across the
United States, Latin America, and Asia.
Their training products and services
have been used on six continents in over
25 countries.
