Baker Communications Launches S.T.O.R.M. Sales Transformation System

Baker Communications, America’s fastest growing corporate training company with over 800% growth since 2004, announced this week the launch of a revolutionary sales transformation service called S.T.O.R.M. – short for Sales Transformation & Opportunity Ramp Model. The new service combines Sales 2.0 best practices with live, web-based, strategic, leading-edge, customized sales performance training that will allow sales organizations to provide much needed sales skills to their teams at a significant cost saving.

"Many of our customers are struggling with closing new business, because deals are slowing down or disappearing altogether in this current difficult economy," said Baker Communications President and CEO, Walter Rogers. "They are looking for new strategies and skills to help them conquer these challenges but, at the same time, training and travel budgets are being slashed; plus, they can’t pull people out of the field because they need them working every lead."

S.T.O.R.M. is in that it delivers bite-size training that allows sales reps to remain focused on day-to-day selling while implementing new skills. S.T.O.R.M. accomplishes this by providing 90-minute training modules supported by account-based field work and anchored with 60 minutes of team coaching each week. Using advanced remote collaboration, this is all possible without anyone boarding a plane or leaving their desk.

"In addition to the efficiencies and cost savings S.T.O.R.M. provides, the real game-changer is that it coordinates training and coaching with a rep’s pursuit of their current high-value opportunities," explained Rogers. "The whole point of S.T.O.R.M. is for the reps to apply their new skills each week to the work they are doing with their current accounts, and receive coaching and feedback frOM our sales coaching team to help them close more business at higher margins in real time."

Click here for more information about S.T.O.R.M.

About Baker Communications 

Baker Communications is one of the fastest growing Performance Improvement companies in the world, providing products and services to improve productivity in seven core areas: Sales and Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and Time Management. We serve over 1,000 corporate clients per year, including 50% of the Fortune 500.
7 of the 10 most profitable
6 of the 10 with the highest market cap
16 of the top 20 with the highest revenues
9 of the top 10 chemical companies
4 of the top 5 banks
4 of the top 5 oil and gas companies
4 of the top 5 computer companies
6 of the top 10 telecommunications companies
6 of the top 10 pharmaceutical companies
 
Over the last 30 years, Baker Communications products and services have been implemented on six continents and in over 25 countries. Our staff of over 200 employees and certified partners is distributed across the Americas, EMEA, Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday morning from 11:30 to 11:45 on CBC Radio 650 (www.CNN650.com) as a featured guest discussing Sales Effectiveness for the popular show The Price of Business.

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