Baker Communications Rolls Out Win-Win Negotiations Training For Great Lakes Bank

Great Lakes Bank, "Chicago’s Bank of Choice," has asked Baker Communications to deliver Win-Win Negotiations training to their commercial sales team. Great Lakes Bank was seeking negotiations training to help their sales team keep pace with increasing competition in commercial banking, where consumers have a wider range of options than ever. Great Lakes chose Baker Communications because they appreciated Baker’s customer-oriented service approach and felt that Baker’s unique Win-Win Negotiations Workshop would help them perform negotiations in a way that would build long-term relationships while also protecting their bottom line.

A Baker Communications Senior Level Instructor and Win-Win Negotiations expert will meet with Great Lakes Bank team members in Chicago. Participants in this intensive, highly interactive negotiations training workshop will learn the difference between Positional and Principled Negotiation, and why it is important to work toward win-win solutions to preserve long-term relationships. Attendees will also learn and practice key negotiations skills such as recognizing and neutralizing negotiation tactics, de-escalating conflict, and how to identify and apply concession strategies, in order to maintain a collaborative focus during the negotiation and help both sides walk away from the negotiation feeling satisfied with the outcome.

About Baker Communications 

Baker Communications is one of the fastest growing Performance Improvement companies in the world, providing products and services to improve productivity in seven core areas: Sales and Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and Time Management. We serve over 1,000 corporate clients per year, including 50% of the Fortune 500.
7 of the 10 most profitable
6 of the 10 with the highest market cap
16 of the top 20 with the highest revenues
9 of the top 10 chemical companies
4 of the top 5 banks
4 of the top 5 oil and gas companies
4 of the top 5 computer companies
6 of the top 10 telecommunications companies
6 of the top 10 pharmaceutical companies
 
Over the last 30 years, Baker Communications products and services have been implemented on six continents and in over 25 countries. Our staff of over 200 employees and certified partners is distributed across the Americas, EMEA, Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday morning from 11:30 to 11:45 on CBC Radio 650 (www.CNN650.com) as a featured guest discussing Sales Effectiveness for the popular show The Price of Business.

About Great Lakes Bank

Great Lakes Bank, the "Bank of Choice," traces its history to the founding of a private financial institution in Blue Island, Illinois in 1896. Now with eleven branches in the greater Chicago area, Great Lakes Bank continues to offer their customers a wide range of commercial and personal banking services, including online banking, online bill pay, I-Deposit, and consumer and small business loan services. At Great Lakes Bank, their goal is to provide customers with the most complete banking services available. They strive to remain greater Chicago’s "Bank of Choice."

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