TrainingIndustry.com - an online Sales Training Learning Community whose vision is to be the most credible, most timely, and most trusted knowledge community focused entirely on strategies, best practices, certification, and emerging trends for Sales Training Learning – has recognized Baker Communications of Houston, Texas as one of the world’s top ten Sales Force Automation Training companies.

"Our mission is to continually provide the marketplace with the most valuable and objective information on the leaders in sales training services, and who demonstrate best practices for creating sustainable value from training," stated Susan Niemchak, Managing Director of Sales TrainingIndustry.com. "This list recognizes the leading sales training and consulting companies that provide training on sales force automation tools (SFA)."

Niemchak explained that the selection process focused on more than 100 companies that provide training on Customer Relationship Management (CRM) software platforms. CRM and SFA software providers that train only on their own products were excluded.

The criteria used for selection utilized TrainingIndustry.com’s proprietary Training Supplier Capability Model and included factors such as:

Strategic Impact from Programs
Revenue Generated from Training
Strength of Clients
Talent of Corporate Management & Staff
Industry Visibility and Recognition
Geographic Reach for Training Delivery
Breadth and Depth of Training Portfolio
Multi-application capabilities

"It is an honor to be recognized as among the best in the world at what we do," said Walter Rogers, Baker Communications President and CEO. "At Baker Communications, we have been supporting the single largest global install of salesforce.com for nearly three years. Our work with this client, and many others, has given us a unique perspective on the impact of a successful CRM/SFA deployment to increase sales throughput, pipeline visibility, and sales/marketing integration. The fundamental problem is that most organizations use their CRM/SFA tool as a sales accounting system, not a sales enablement system. Sales and Marketing professionals don’t need yet another accounting tool; what they need is support in eliminating the bottlenecks and friction points that naturally occur during all customer interactions and buy cycles. We focus exclusively on helping companies generate revenue with a minimum 20x1 return target. CRM/SFA adoption is simply a by-product of our work."

"The sales and marketing environment has rapidly come to rely heavily on Sales 2.0 innovations such as salesforce.com to maximize sales and marketing productivity, while increasing the quantity and quality of every customer interaction." explained Rogers. "One of the greatest services we offer our clients is helping them discover and leverage the capabilities of their CRM/SFA to grow their business faster and smarter than ever before. Organizations that don’t fully leverage their CRM/SFA as a sales enablement tool instead of a sales accounting tool are simply going to get left behind."

About Baker Communications

Baker Communications is headquartered in Houston, Texas and has over 150 employees and certified partners in more than 15 countries in North and South America, Europe, Africa, the Middle East and Asia. As one of the world’s fastest-growing global performance improvement companies, Baker Communications has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, Dell and Bank of America, depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. We deliver over 300 physical and 600 virtual performance improvement solutions per month that produce rapid, provable, measurable and scalable results.

For additional information on Baker Communications’ sale effectiveness services please visit http://www.bakercommunications.com/sales-training/

Corporate Information:

Baker Communications
10101 SW Freeway
Suite 630
Houston TX 77074
www.bakercommunications.com

About TrainingIndustry.com

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