Baker Communications Wins “Top Ten Sales Force Automation Training Companies” Award. 

TrainingIndustry.com - an online Sales Training Learning Community whose vision is to be the most credible, most timely, and most trusted knowledge community focused entirely on strategies, best practices, certification, and emerging trends for Sales Training Learning – has recognized Baker Communications of Houston, Texas as one of the world’s top ten Sales Force Automation Training companies.

"Our mission is to continually provide the marketplace with the most valuable and objective information on the leaders in sales training services, and who demonstrate best practices for creating sustainable value from training," stated Susan Niemchak, Managing Director of Sales TrainingIndustry.com. "This list recognizes the leading sales training and consulting companies that provide training on sales force automation tools (SFA)."

Niemchak explained that the selection process focused on more than 100 companies that provide training on Customer Relationship Management (CRM) software platforms. CRM and SFA software providers that train only on their own products were excluded.

The criteria used for selection utilized TrainingIndustry.com’s proprietary Training Supplier Capability Model and included factors such as:

• Strategic Impact from Programs
• Revenue Generated from Training
• Strength of Clients
• Talent of Corporate Management & Staff
• Industry Visibility and Recognition
• Geographic Reach for Training Delivery
• Breadth and Depth of Training Portfolio
• Multi-application capabilities

"It is an honor to be recognized as among the best in the world at what we do," said Walter Rogers, Baker Communications President and CEO. "At Baker Communications, we have been supporting the single largest global install of salesforce.com for nearly three years. Our work with this client, and many others, has given us a unique perspective on the impact of a successful CRM/SFA deployment to increase sales throughput, pipeline visibility, and sales/marketing integration. The fundamental problem is that most organizations use their CRM/SFA tool as a sales accounting system, not a sales enablement system. Sales and Marketing professionals don’t need yet another accounting tool; what they need is support in eliminating the bottlenecks and friction points that naturally occur during all customer interactions and buy cycles. We focus exclusively on helping companies generate revenue with a minimum 20x1 return target. CRM/SFA adoption is simply a by-product of our work."

"The sales and marketing environment has rapidly come to rely heavily on Sales 2.0 innovations such as salesforce.com to maximize sales and marketing productivity, while increasing the quantity and quality of every customer interaction." explained Rogers. "One of the greatest services we offer our clients is helping them discover and leverage the capabilities of their CRM/SFA to grow their business faster and smarter than ever before. Organizations that don’t fully leverage their CRM/SFA as a sales enablement tool instead of a sales accounting tool are simply going to get left behind."

About Baker Communications 

Baker Communications is one of the fastest growing Performance Improvement companies in the world, providing products and services to improve productivity in seven core areas: Sales and Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and Time Management. We serve over 1,000 corporate clients per year, including 50% of the Fortune 500.
7 of the 10 most profitable
6 of the 10 with the highest market cap
16 of the top 20 with the highest revenues
9 of the top 10 chemical companies
4 of the top 5 banks
4 of the top 5 oil and gas companies
4 of the top 5 computer companies
6 of the top 10 telecommunications companies
6 of the top 10 pharmaceutical companies
 
Over the last 30 years, Baker Communications products and services have been implemented on six continents and in over 25 countries. Our staff of over 200 employees and certified partners is distributed across the Americas, EMEA, Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday morning from 11:30 to 11:45 on CBC Radio 650 (www.CNN650.com) as a featured guest discussing Sales Effectiveness for the popular show The Price of Business.

About TrainingIndustry.com

TrainingIndustry.com is the world’s leading portal for searching and accessing information about the training industry. With cutting-edge information organized and aggregated into several learning communities, the TrainingIndustry.com portal spotlights the latest news, articles, case studies, best practices, and product and supplier information from and about the training industry.

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