Baker Communications provides salesforce.com and sales process training for thousands of sales professionals in multiple languages.

A full-court press to implement a uniform sales effectiveness strategy by one of the world’s largest technology companies has led to a major success for Baker Communications.

A global technology company employing thousands of sales team covering dozens of segments (Federal, Education, Corporate Accounts, Services, etc) – reached a critical stage in their need for a uniform CRM application and sales process. They launched a company-wide salesforce.com implementation with the goal that every segment and every team would adopt salesforce.com as the exclusive CRM product to support sales effectiveness improvement efforts.

Several third-party training contractors - including Baker Communications – were selected to assist in the delivery of salesforce.com and sales process training, and an urgent training effort was launched. A team of 10 Baker Communications instructors were mobilized to attend a Train the Trainer event conducted by salesforce.com trainers, in order to become certified on their ground-breaking CRM tool.

The first waves of salesforce.com training sessions were delivered to teams of outside sales reps during a national sales event. During these initial training classes, Baker Communications instructors continually rated higher than any other third-party training contractor. Baker instructors were rated so highly, in fact, that the decision was made to certify even more Baker instructors on salesforce.com to support further roll outs.

As the project evolved, Baker Communications was selected as the sole third party provider delivering salesforce.com training to new employees. Since the initial roll-out, Baker Communications has trained approximately 5000 sales professionals on how to best use salesforce.com and a custom sales process methodology for inside sales, outside sales, technical sales and sales management. Classes have been delivered all over the US, Canada, and Latin America in English, Spanish and Portuguese.

"It is an honor to provide leading edge salesforce.com services that extend the use and adoption of salesforce.com for one of the most respected and best known technology brands in the world" stated Baker Communications CEO Walter Rogers. "This is just one more confirmation of the industry-leading value Baker Communications is committed to delivering to the salesforce.com customers we serve every day."

About Baker Communications 

Baker Communications is one of the fastest growing Performance Improvement companies in the world, providing products and services to improve productivity in seven core areas: Sales and Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and Time Management. We serve over 1,000 corporate clients per year, including 50% of the Fortune 500.
7 of the 10 most profitable
6 of the 10 with the highest market cap
16 of the top 20 with the highest revenues
9 of the top 10 chemical companies
4 of the top 5 banks
4 of the top 5 oil and gas companies
4 of the top 5 computer companies
6 of the top 10 telecommunications companies
6 of the top 10 pharmaceutical companies
 
Over the last 30 years, Baker Communications products and services have been implemented on six continents and in over 25 countries. Our staff of over 200 employees and certified partners is distributed across the Americas, EMEA, Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday morning from 11:30 to 11:45 on CBC Radio 650 (www.CNN650.com) as a featured guest discussing Sales Effectiveness for the popular show The Price of Business.

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