CNN News Radio Launches Weekly Sales Effectiveness Show Featuring Baker Communications CEO Walter Rogers

For Immediate Release
     November 30, 2009
Contact: Walter Rogers
     1.713.627.7700

(Houston, TX) CNN News Radio 650 has invited Baker Communications CEO Walter Rogers to develop and deliver a 15-minute radio show every Wednesday, beginning December 2nd, at 11:45 am Central Time. The program will air during the popular The Price of Business show, hosted by Kevin Price, and will focus on issues related to sales effectiveness.

"I am extremely pleased and excited about this opportunity. Sales Effectiveness and helping sales organizations achieve exceptional results is something I’m very passionate about," said Rogers. "My first 12 shows will help listeners understand how to leverage the potential of their Customer Relationship Management (CRM) systems to transform the performance of their sales and marketing teams"

Senior executives from leading corporations will join Rogers on the program to discuss their perspective on top of mind sales and marketing challenges. "There are a lot of extremely sharp, successful sales and marketing leaders with visceral experience we can all benefit from," explained Rogers. "I am looking forward to sharing the microphone with some of the best minds in the field of sales effectiveness, and letting them share their thoughts and experiences with the listeners."

The current programming schedule is:

Dec. 2: Confronting the CRM Challenge
Dec. 9: Gain Executive Sponsorship
Dec. 16: Focus on Sales Managers
Dec. 23: Emphasize Revenue Generation
Dec. 30: Involve Users Early in Development
Jan. 6: Align with Sales Team Processes
Jan. 13: Build Trust with Sales Teams
Jan. 20: Get Buy-in From Users
Jan. 27: Include Non-Sales Facing Functions
Feb. 3: Integrate Sales and Marketing Work Streams
Feb. 10: Solidify with Effective Training
Feb. 17: Reinforce Benefits and Revenue Generation at Every Step

The show will air live every Wednesday at 11:45 am, Central Time. To listen live, go to www.cnn650.com and click on the box that says "CBS Radio News,
Click Here to Listen Live," or log in through iTunes by selecting the radio option in iTunes, then "News", then "CNN 650." A transcript and podcast of each week’s show will be available on

http://www.bakercommunications.com/sales-training/cnn.htm

 

About Baker Communications 

Baker Communications deploys Performance Improvement Systems that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications’ Coaching in the Cloud™ ignites individual, team and organizational improvement and growth delivered completely in the cloud for average ROIs of more than 20:1. We have been recognized by Trainingindustry.com as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies.” Baker CEO Walter Rogers can be heard every Sunday afternoon on CBS Radio as an anchor co-host discussing Sales and Service Excellence.

 

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