Emeritus Senior Living Chooses Baker Communications for Corporate Crisis Media Training

Emeritus Senior Living, one of the largest assisted living and retirement community networks in North America, has selected Baker Communications to design and deliver Corporate Crisis Media Training. Emeritus Senior Living recognizes the need to anticipate problems before they happen, as well as the value of handling difficult situations quickly and correctly the first time. For this reason, they were looking for a highly respected and experienced training partner who could deliver a workshop on media relations. After working with Baker specialists, it was clear that the Crisis Media Training workshop would empower Emeritus to handle problems and to effectively and professionally interface with the media to ensure respect and privacy for their residents and their families.

A Baker Communications Senior Level Instructor and Media Crisis Expert will meet with representatives of Emeritus in Seattle. Throughout the interactive workshop, attendees will learn to anticipate and avoid the most common media pitfalls, as well as how to quickly prepare effective statements to address a variety of crisis issues. This unique workshop will guide participants through a set of targeted exercises to help them explore a variety of challenges and to confidently and consistently make wise choices.

About Baker Communications 

Baker Communications deploys Performance Improvement Systems that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications’ Coaching in the Cloud™ ignites individual, team and organizational improvement and growth delivered completely in the cloud for average ROIs of more than 20:1. We have been recognized by Trainingindustry.com as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies.” Baker CEO Walter Rogers can be heard every Sunday afternoon on CBS Radio as an anchor co-host discussing Sales and Service Excellence.

About Emeritus Senior Living

In 1993, Emeritus began offering an alternative to seniors who could no longer live at home, yet did not require full-time skilled nursing home care. Since then, Emeritus has grown to become a leader in the assisted living industry, with one of the largest networks of assisted living and retirement communities in North America. Their primary goal is to provide the support residents need to live full and satisfying lives, while helping them maintain their independence and dignity.

Each of Emeritus’ communities operates like a family-owned business, allowing staff the flexibility to customize retirement living programs and assisted living services to reflect residents’ individual needs and interests. As a result, each community maintains a unique personality that makes it special to its residents and their families, yet all communities embrace the same high standards that have made Emeritus a preferred choice for elder care and premier senior living.

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