Emeritus Senior Living Chooses Baker Communications for Corporate Crisis Media Training

Emeritus Senior Living, one of the largest assisted living and retirement community networks in North America, has selected Baker Communications to design and deliver Corporate Crisis Media Training. Emeritus Senior Living recognizes the need to anticipate problems before they happen, as well as the value of handling difficult situations quickly and correctly the first time. For this reason, they were looking for a highly respected and experienced training partner who could deliver a workshop on media relations. After working with Baker specialists, it was clear that the Crisis Media Training workshop would empower Emeritus to handle problems and to effectively and professionally interface with the media to ensure respect and privacy for their residents and their families.

A Baker Communications Senior Level Instructor and Media Crisis Expert will meet with representatives of Emeritus in Seattle. Throughout the interactive workshop, attendees will learn to anticipate and avoid the most common media pitfalls, as well as how to quickly prepare effective statements to address a variety of crisis issues. This unique workshop will guide participants through a set of targeted exercises to help them explore a variety of challenges and to confidently and consistently make wise choices.

About Baker Communications 

Baker Communications is one of the fastest growing Performance Improvement companies in the world, providing products and services to improve productivity in seven core areas: Sales and Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and Time Management. We serve over 1,000 corporate clients per year, including 50% of the Fortune 500.
7 of the 10 most profitable
6 of the 10 with the highest market cap
16 of the top 20 with the highest revenues
9 of the top 10 chemical companies
4 of the top 5 banks
4 of the top 5 oil and gas companies
4 of the top 5 computer companies
6 of the top 10 telecommunications companies
6 of the top 10 pharmaceutical companies
 
Over the last 30 years, Baker Communications products and services have been implemented on six continents and in over 25 countries. Our staff of over 200 employees and certified partners is distributed across the Americas, EMEA, Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday morning from 11:30 to 11:45 on CBC Radio 650 (www.CNN650.com) as a featured guest discussing Sales Effectiveness for the popular show The Price of Business.

About Emeritus Senior Living

In 1993, Emeritus began offering an alternative to seniors who could no longer live at home, yet did not require full-time skilled nursing home care. Since then, Emeritus has grown to become a leader in the assisted living industry, with one of the largest networks of assisted living and retirement communities in North America. Their primary goal is to provide the support residents need to live full and satisfying lives, while helping them maintain their independence and dignity.

Each of Emeritus’ communities operates like a family-owned business, allowing staff the flexibility to customize retirement living programs and assisted living services to reflect residents’ individual needs and interests. As a result, each community maintains a unique personality that makes it special to its residents and their families, yet all communities embrace the same high standards that have made Emeritus a preferred choice for elder care and premier senior living.

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