Fox Business News Kudos for Baker Communications of Houston, Texas
 Unique Sales Training Integrated Marketing Process

On November 18, FoxBusinessNews.com, the Internet portal for Fox Business News, posted a very complimentary article about Baker Communications Inc. of Houston Texas. The focus of the article, written by Dave Stein, CEO of ES Research Group, was on Baker’s unique Sales Training System. The article praises Baker Communications for its unique "approach to an integrated and aligned sales and marketing process for building a highly qualified pipeline," which Stein describes as a first for the sales training market.

The article, based on a recent interview Stein conducted with Baker Communications President and CEO, Walter Rogers, and Baker VP of Global Sales, Lawne Gerhardt, begins with a quick overview of the history and the sales training activities of Baker Communications. Stein was especially impressed with Baker’s approach to providing sales training that supported a unique, integrated marketing approach.

"Understanding that most companies don’t have a formal process, Walter took me through how Baker helps companies build a sales process and layer in training and ongoing reinforcement to achieve their client’s performance improvement goals and objectives," wrote Stein. "What is unusual is Baker’s approach to an integrated and aligned sales and marketing process for building a highly qualified pipeline. I’ve not seen a training company take this approach."

"It is great to be recognized like this by someone as respected and knowledgeable as Dave Stein," said Rogers. "This provides a strong, objective affirmation that our cutting edge sales training methods offer exceptional value and ROI for our customers.

To read the full article, click here:
 

About Baker Communications 

Baker Communications deploys Performance Improvement Systems that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications’ Coaching in the Cloud™ ignites individual, team and organizational improvement and growth delivered completely in the cloud for average ROIs of more than 20:1. We have been recognized by Trainingindustry.com as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies.” Baker CEO Walter Rogers can be heard every Sunday afternoon on CBS Radio as an anchor co-host discussing Sales and Service Excellence.

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