Fox Business News Kudos for Baker Communications of Houston, Texas
Unique Sales Training Integrated Marketing Process
On November 18, FoxBusinessNews.com, the Internet portal for Fox Business News, posted a very complimentary article about Baker Communications Inc. of Houston Texas. The focus of the article, written by Dave Stein, CEO of ES Research Group, was on Baker’s unique Sales Training System. The article praises Baker Communications for its unique "approach to an integrated and aligned sales and marketing process for building a highly qualified pipeline," which Stein describes as a first for the sales training market.
The article, based on a recent interview Stein conducted with Baker Communications President and CEO, Walter Rogers, and Baker VP of Global Sales, Lawne Gerhardt, begins with a quick overview of the history and the sales training activities of Baker Communications. Stein was especially impressed with Baker’s approach to providing sales training that supported a unique, integrated marketing approach.
"Understanding that most companies don’t have a formal process, Walter took me through how Baker helps companies build a sales process and layer in training and ongoing reinforcement to achieve their client’s performance improvement goals and objectives," wrote Stein. "What is unusual is Baker’s approach to an integrated and aligned sales and marketing process for building a highly qualified pipeline. I’ve not seen a training company take this approach."
"It is great to be recognized like this by someone as respected and knowledgeable as Dave Stein," said Rogers. "This provides a strong, objective affirmation that our cutting edge sales training methods offer exceptional value and ROI for our customers.
To read the full article, click here:
About Baker
Communications
Baker Communications
is one of the fastest growing
Performance Improvement companies in the
world, providing products and services
to improve productivity in seven core
areas: Sales and Marketing, CRM,
Management, Negotiations, Presentations,
Customer Service, and Time Management.
We serve over 1,000 corporate clients
per year, including 50% of the Fortune
500.
7 of the 10 most
profitable
6 of the 10 with
the highest market cap
16 of the top 20
with the highest revenues
9 of the top 10
chemical companies
4 of the top 5
banks
4 of the top 5
oil and gas companies
4 of the top 5
computer companies
6 of the top 10
telecommunications companies
6 of the top 10
pharmaceutical companies
Over the last 30
years, Baker Communications products and
services have been implemented on six
continents and in over 25 countries. Our
staff of over 200 employees and
certified partners is distributed across
the Americas, EMEA, Russia and Asia. We
were recently recognized as one of the
world’s “Top 10 Sales Force Automation
Training Companies” and “Top 20 Sales
Methodology Companies” by
TrainingIndustry.com. Baker CEO Walter
Rogers can be heard every Wednesday
morning from 11:30 to 11:45 on CBC Radio
650 (www.CNN650.com) as a featured guest
discussing Sales Effectiveness for the
popular show The Price of Business.
Clients
We provide training to businesses of all sizes throughout the world. To see a cross section of our customer list click here.

Subscribe |
