Fox Business News Kudos for Baker Communications of Houston, Texas
 Unique Sales Training Integrated Marketing Process

On November 18, FoxBusinessNews.com, the Internet portal for Fox Business News, posted a very complimentary article about Baker Communications Inc. of Houston Texas. The focus of the article, written by Dave Stein, CEO of ES Research Group, was on Baker’s unique Sales Training System. The article praises Baker Communications for its unique "approach to an integrated and aligned sales and marketing process for building a highly qualified pipeline," which Stein describes as a first for the sales training market.

The article, based on a recent interview Stein conducted with Baker Communications President and CEO, Walter Rogers, and Baker VP of Global Sales, Lawne Gerhardt, begins with a quick overview of the history and the sales training activities of Baker Communications. Stein was especially impressed with Baker’s approach to providing sales training that supported a unique, integrated marketing approach.

"Understanding that most companies don’t have a formal process, Walter took me through how Baker helps companies build a sales process and layer in training and ongoing reinforcement to achieve their client’s performance improvement goals and objectives," wrote Stein. "What is unusual is Baker’s approach to an integrated and aligned sales and marketing process for building a highly qualified pipeline. I’ve not seen a training company take this approach."

"It is great to be recognized like this by someone as respected and knowledgeable as Dave Stein," said Rogers. "This provides a strong, objective affirmation that our cutting edge sales training methods offer exceptional value and ROI for our customers.

To read the full article, click here:

About Baker Communications 

Baker Communications is one of the fastest growing Performance Improvement companies in the world, providing products and services to improve productivity in seven core areas: Sales and Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and Time Management. We serve over 1,000 corporate clients per year, including 50% of the Fortune 500.
7 of the 10 most profitable
6 of the 10 with the highest market cap
16 of the top 20 with the highest revenues
9 of the top 10 chemical companies
4 of the top 5 banks
4 of the top 5 oil and gas companies
4 of the top 5 computer companies
6 of the top 10 telecommunications companies
6 of the top 10 pharmaceutical companies
 
Over the last 30 years, Baker Communications products and services have been implemented on six continents and in over 25 countries. Our staff of over 200 employees and certified partners is distributed across the Americas, EMEA, Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday morning from 11:30 to 11:45 on CBC Radio 650 (www.CNN650.com) as a featured guest discussing Sales Effectiveness for the popular show The Price of Business.

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