Swedish Match, an international leader in fine tobacco products, has selected Baker Communications to provide Negotiations training to their territory representatives. After making contact with Baker Communications, it was immediately clear to Swedish Match that the Win-Win Negotiations training would empower their team to secure long lasting and mutually beneficial business relationships.

A Baker Communications senior level instructor will travel to Pittsburg, Pennsylvania to personally engage the Swedish Match territory representatives. During the training, attendees will gain critical information such as dealing with different Behavior Styles and handling Sources of Conflict. Throughout the Win-Win Negotiations training, both new and experienced sales team members will receive hands-on practice on specific tools and techniques. Baker Communications was able to fully tailor Win-Win Negotiations to meet the special training needs of Swedish Match.

About Baker Communications

Since 1979, Baker Communications has aided hundreds of thousands of individuals in reaching their maximum performance potential in the workplace through corporate training. Globally-recognized companies, associations, non-profit organizations, and government agencies such as Dell, Bank of America, and ExxonMobil and have depended on Baker Communications to act as a valued training provider to equip their employees with the skills that produce results in the field as well as the office. Baker Communications’ materials have been utilized and delivered worldwide throughout Europe, South America, North America, the Middle East, and Asia Pacific. Classes are held publicly throughout the United States and Canada in over twenty cities or delivered privately on-site at client-designated locations.

About Swedish Match

Swedish Match is a global group of companies with a broad assortment of market-leading brands in smokeless tobacco products, cigars, pipe tobacco and lights products. Swedish Match is a unique tobacco company, using its world leading brands and niche tobacco products to work in growing markets in harmony with current social and consumer trends. Sales amounted to 12,911 MSEK in 2006 and the average number of employees was 12,465. The Swedish Match head office, where the CEO and Group staffs are based, is located in Stockholm. Operations are conducted in three geographic divisions: North Europe Division, North America Division and International Division. The Company sells products in more than 100 countries, with production units in 11 countries.