Swedish Match chooses Baker Communications for Negotiations Training

Swedish Match, an international leader in fine tobacco products, has selected Baker Communications to provide Negotiations training to their territory representatives. After making contact with Baker Communications, it was immediately clear to Swedish Match that the Win-Win Negotiations training would empower their team to secure long lasting and mutually beneficial business relationships.

A Baker Communications senior level instructor will travel to Pittsburg, Pennsylvania to personally engage the Swedish Match territory representatives. During the training, attendees will gain critical information such as dealing with different Behavior Styles and handling Sources of Conflict. Throughout the Win-Win Negotiations training, both new and experienced sales team members will receive hands-on practice on specific tools and techniques. Baker Communications was able to fully tailor Win-Win Negotiations to meet the special training needs of Swedish Match.

About Baker Communications 

Baker Communications deploys Performance Improvement Systems that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications’ Coaching in the Cloud™ ignites individual, team and organizational improvement and growth delivered completely in the cloud for average ROIs of more than 20:1. We have been recognized by Trainingindustry.com as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies.” Baker CEO Walter Rogers can be heard every Sunday afternoon on CBS Radio as an anchor co-host discussing Sales and Service Excellence.

About Swedish Match

Swedish Match is a global group of companies with a broad assortment of market-leading brands in smokeless tobacco products, cigars, pipe tobacco and lights products. Swedish Match is a unique tobacco company, using its world leading brands and niche tobacco products to work in growing markets in harmony with current social and consumer trends. Sales amounted to 12,911 MSEK in 2006 and the average number of employees was 12,465.
The Swedish Match head office, where the CEO and Group staffs are based, is located in Stockholm. Operations are conducted in three geographic divisions: North Europe Division, North America Division and International Division. The Company sells products in more than 100 countries, with production units in 11 countries.

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