Swedish Match chooses Baker Communications for Negotiations Training

Swedish Match, an international leader in fine tobacco products, has selected Baker Communications to provide Negotiations training to their territory representatives. After making contact with Baker Communications, it was immediately clear to Swedish Match that the Win-Win Negotiations training would empower their team to secure long lasting and mutually beneficial business relationships.

A Baker Communications senior level instructor will travel to Pittsburg, Pennsylvania to personally engage the Swedish Match territory representatives. During the training, attendees will gain critical information such as dealing with different Behavior Styles and handling Sources of Conflict. Throughout the Win-Win Negotiations training, both new and experienced sales team members will receive hands-on practice on specific tools and techniques. Baker Communications was able to fully tailor Win-Win Negotiations to meet the special training needs of Swedish Match.

About Baker Communications 

Baker Communications is one of the fastest growing Performance Improvement companies in the world, providing products and services to improve productivity in seven core areas: Sales and Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and Time Management. We serve over 1,000 corporate clients per year, including 50% of the Fortune 500.
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Over the last 30 years, Baker Communications products and services have been implemented on six continents and in over 25 countries. Our staff of over 200 employees and certified partners is distributed across the Americas, EMEA, Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday morning from 11:30 to 11:45 on CBC Radio 650 (www.CNN650.com) as a featured guest discussing Sales Effectiveness for the popular show The Price of Business.

About Swedish Match

Swedish Match is a global group of companies with a broad assortment of market-leading brands in smokeless tobacco products, cigars, pipe tobacco and lights products. Swedish Match is a unique tobacco company, using its world leading brands and niche tobacco products to work in growing markets in harmony with current social and consumer trends. Sales amounted to 12,911 MSEK in 2006 and the average number of employees was 12,465. The Swedish Match head office, where the CEO and Group staffs are based, is located in Stockholm. Operations are conducted in three geographic divisions: North Europe Division, North America Division and International Division. The Company sells products in more than 100 countries, with production units in 11 countries.

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