The Sandvik Group Selects Baker Communications for Crisis Media Training

The Sandvik Group, world leader in heavy duty materials engineering, has chosen Baker Communications to provide Crisis Media training to their site managers. Sandvik understands the importance of clear, effective communication, especially in light of the confusion that can occur during emergency situations. The Sandvik Group was looking for a training program to ensure that their site managers could deliver information in a professional, reassuring way, even under the most adverse conditions. After contacting a Baker Communications needs assessment specialist, the Sandvik Group knew at once that Baker’s Crisis Media Training could be tailored to protect the Sandvik Group and the people they serve.

A Baker Communications Senior Level Instructor and Crisis Media Expert will travel to Fairlawn, New Jersey to meet with Sandvik site managers. During the highly interactive workshop, the instructor will personally coach Sandvik team members in identifying and overcoming the most common crisis media challenges. Throughout the course, attendees will gain experience using critical Crisis Media delivery strategies such as Bridging, to control the direction of the information and keep the media working for them, while learning what to say – and what not to say – to make sure that accurate, actionable information is available to the media in crisis situations.

 

About Baker Communications 

Baker Communications deploys Performance Improvement Systems that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications’ Coaching in the Cloud™ ignites individual, team and organizational improvement and growth delivered completely in the cloud for average ROIs of more than 20:1. We have been recognized by Trainingindustry.com as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies.” Baker CEO Walter Rogers can be heard every Sunday afternoon on CBS Radio as an anchor co-host discussing Sales and Service Excellence.

 

About The Sandvik Group

Sandvik is a high-technology, engineering group with advanced products and a world-leading position within selected areas. Worldwide business activities are conducted through representation in 130 countries. The Group has 47,000 employees and annual sales of approximately $14.3 billion.

Sandvik's business concept is based on a unique competence in materials technology. This has resulted in a world-leading position in three core areas:

• Cemented-carbide and high-speed steel tools for metalworking applications and blanks and components made of cemented carbide and other hard materials.
• Machinery, equipment and tools for rock-excavation.
• Stainless and high-alloy steels, special metals, resistance materials and process systems.

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