The Sandvik Group Selects Baker Communications for Crisis Media Training

The Sandvik Group, world leader in heavy duty materials engineering, has chosen Baker Communications to provide Crisis Media training to their site managers. Sandvik understands the importance of clear, effective communication, especially in light of the confusion that can occur during emergency situations. The Sandvik Group was looking for a training program to ensure that their site managers could deliver information in a professional, reassuring way, even under the most adverse conditions. After contacting a Baker Communications needs assessment specialist, the Sandvik Group knew at once that Baker’s Crisis Media Training could be tailored to protect the Sandvik Group and the people they serve.

A Baker Communications Senior Level Instructor and Crisis Media Expert will travel to Fairlawn, New Jersey to meet with Sandvik site managers. During the highly interactive workshop, the instructor will personally coach Sandvik team members in identifying and overcoming the most common crisis media challenges. Throughout the course, attendees will gain experience using critical Crisis Media delivery strategies such as Bridging, to control the direction of the information and keep the media working for them, while learning what to say – and what not to say – to make sure that accurate, actionable information is available to the media in crisis situations.

About Baker Communications 

Baker Communications is one of the fastest growing Performance Improvement companies in the world, providing products and services to improve productivity in seven core areas: Sales and Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and Time Management. We serve over 1,000 corporate clients per year, including 50% of the Fortune 500.
7 of the 10 most profitable
6 of the 10 with the highest market cap
16 of the top 20 with the highest revenues
9 of the top 10 chemical companies
4 of the top 5 banks
4 of the top 5 oil and gas companies
4 of the top 5 computer companies
6 of the top 10 telecommunications companies
6 of the top 10 pharmaceutical companies
 
Over the last 30 years, Baker Communications products and services have been implemented on six continents and in over 25 countries. Our staff of over 200 employees and certified partners is distributed across the Americas, EMEA, Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday morning from 11:30 to 11:45 on CBC Radio 650 (www.CNN650.com) as a featured guest discussing Sales Effectiveness for the popular show The Price of Business.

About The Sandvik Group

Sandvik is a high-technology, engineering group with advanced products and a world-leading position within selected areas. Worldwide business activities are conducted through representation in 130 countries. The Group has 47,000 employees and annual sales of approximately $14.3 billion.

Sandvik's business concept is based on a unique competence in materials technology. This has resulted in a world-leading position in three core areas:

• Cemented-carbide and high-speed steel tools for metalworking applications and blanks and components made of cemented carbide and other hard materials.
• Machinery, equipment and tools for rock-excavation.
• Stainless and high-alloy steels, special metals, resistance materials and process systems.

More press releases