North America’s leader in supply and support of heavy engines and equipment, Wajax, will start using Exceptional Customer Service training from Baker Communications. Wajax was interested in designing a new, long term customer service initiative, focusing on specialized markets in Alberta and British Columbia, Canada. After discovering Baker Communications through a quick online search, Wajax was pleased to learn that Baker was just the right collaborative, long-term training partner they were looking for. A Baker Communications client executive worked alongside Wajax personnel to customize the Exceptional Customer Service workshop in order to give team members the skills to provide client solutions that build customer confidence and lead to repeat business.

A Senior Level Instructor and Exceptional Customer Service Training Expert with Baker Communications will travel to Edmonton in Alberta, Canada to begin mentoring Wajax representatives. Attendees at this intensive, interactive customer service training course will master effective customer service skills such as how to use the FAB Format (Feature, Advantage, Benefit) for communicating the value of solutions to customers. Team members participating in the Exceptional Customer Service training workshop will also gain expertise in the use of effective Listening and Questioning Skills in order to better understand clients’ underlying goals and concerns, so they can offer constructive, effective solutions that will meet the customer’s needs.

About Baker Communications

Baker Communications of Houston, Texas, with offices in New York City; Denver; Boston; Dallas; Charlotte, North Carolina; Phoenix; Miami; Detroit; Los Angeles; and Toronto, is one of America’s fastest growing corporate training companies, experiencing a growth rate of over 800% since 2004. Baker Communications serves over 1000 corporate clients, including over 50% of the Fortune 500 group of companies. Baker Communications has helped and continues to help industry leaders such as Dell, Bank of America, ExxonMobil, Praxair and General Electric enhance the skills and performance of their employees by providing customized, targeted, practice-driven training workshops that produce rapid, positive, measurable results (click here for a more complete client list). Baker Communications training products and services are in use on six continents in more than 25 countries. Baker’s extensive network of seasoned professional trainers, instructors and instructional designers, are located across the United States, Latin America, and Asia. Baker Communications professional staff ensures that the needs of our clients will be addressed personally, promptly, and professionally. Click here to find out how we can help you succeed today!

About Wajax Industries

Wajax is a diversified company that has three core businesses engaged in the sale and after-sales parts and service support of mobile equipment, industrial components and diesel engines, through a network of 120 branches across Canada and the western United States. Its customer base spans natural resources, construction, manufacturing, industrial processing and utilities. Wajax Industries with its 924 employees in 30 branches across Canada is a division of Wajax Income Fund an important distributor of mobile equipment, industrial components, and Diesel engines. For its part the Eastern Region of Wajax Industries covers Ontario, Quebec and the Maritimes, it employs 612 people, 494 of which are dedicated to customer service. We have 304 technicians and 260 mobile units to serve you better.