Wajax Asks Baker Communications To Design Special Exceptional Customer Service Training

North America’s leader in supply and support of heavy engines and equipment, Wajax, will start using Exceptional Customer Service training from Baker Communications. Wajax was interested in designing a new, long term customer service initiative, focusing on specialized markets in Alberta and British Columbia, Canada. After discovering Baker Communications through a quick online search, Wajax was pleased to learn that Baker was just the right collaborative, long-term training partner they were looking for. A Baker Communications client executive worked alongside Wajax personnel to customize the Exceptional Customer Service workshop in order to give team members the skills to provide client solutions that build customer confidence and lead to repeat business.

A Senior Level Instructor and Exceptional Customer Service Training Expert with Baker Communications will travel to Edmonton in Alberta, Canada to begin mentoring Wajax representatives. Attendees at this intensive, interactive customer service training course will master effective customer service skills such as how to use the FAB Format (Feature, Advantage, Benefit) for communicating the value of solutions to customers. Team members participating in the Exceptional Customer Service training workshop will also gain expertise in the use of effective Listening and Questioning Skills in order to better understand clients’ underlying goals and concerns, so they can offer constructive, effective solutions that will meet the customer’s needs.

About Baker Communications 

Baker Communications is one of the fastest growing Performance Improvement companies in the world, providing products and services to improve productivity in seven core areas: Sales and Marketing, CRM, Management, Negotiations, Presentations, Customer Service, and Time Management. We serve over 1,000 corporate clients per year, including 50% of the Fortune 500.
7 of the 10 most profitable
6 of the 10 with the highest market cap
16 of the top 20 with the highest revenues
9 of the top 10 chemical companies
4 of the top 5 banks
4 of the top 5 oil and gas companies
4 of the top 5 computer companies
6 of the top 10 telecommunications companies
6 of the top 10 pharmaceutical companies
 
Over the last 30 years, Baker Communications products and services have been implemented on six continents and in over 25 countries. Our staff of over 200 employees and certified partners is distributed across the Americas, EMEA, Russia and Asia. We were recently recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies” by TrainingIndustry.com. Baker CEO Walter Rogers can be heard every Wednesday morning from 11:30 to 11:45 on CBC Radio 650 (www.CNN650.com) as a featured guest discussing Sales Effectiveness for the popular show The Price of Business.

About Wajax Industries

Wajax is a diversified company that has three core businesses engaged in the sale and after-sales parts and service support of mobile equipment, industrial components and diesel engines, through a network of 120 branches across Canada and the western United States. Its customer base spans natural resources, construction, manufacturing, industrial processing and utilities. Wajax Industries with its 924 employees in 30 branches across Canada is a division of Wajax Income Fund an important distributor of mobile equipment, industrial components, and Diesel engines. For its part the Eastern Region of Wajax Industries covers Ontario, Quebec and the Maritimes, it employs 612 people, 494 of which are dedicated to customer service. We have 304 technicians and 260 mobile units to serve you better.

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