Baker CEO Walter Rogers will discuss the importance of integrating sales and marketing workstreams into the corporate CRM roll-out this Wednesday, February 3, during his weekly 15-minute segment on the popular Price of Business radio program on CNN 650 with Kevin Price. This is the tenth installment of Roger’s comprehensive examination of the challenges faced by companies wanting to leverage their CRM to drive revenue and close more business. The segment airs every Wednesday at 11:40 am CST on CNN 650 Radio.

To listen live every Wednesday, go to www.CNN650.com and select “Click Here to Listen Live.” To listen to recordings or review transcripts of previous program, or to view the upcoming program schedule, click here.