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Warner Music Group Signs Baker Communications for Win-Win Negotiations Training

The world’s largest and most successful music label, Warner Music Group, has selected Baker Communications to deliver Win-Win Negotiations training to their key account managers. Warner Music did not become the largest name in the music industry by leaving the details to chance. However, maintaining such a high level of success requires constant training. Warner Music wants to make sure their account managers have a complete, up-to-date toolbox of powerful techniques to rely on when entering into important negotiations. They quickly discovered that Baker Communications is the definitive name in negotiations training. After doing a little research, Warner Music was confident that Baker could customize Win-Win Negotiations training to give account managers the skills they need and the confidence to use them immediately in any type of negotiation.

 

A Baker Communications Senior Level Instructor who is a Win-Win Negotiations Training Expert will travel to Oak Brook, Illinois to coach Warner Music’s account managers. During the highly interactive training event, participants will gain expertise handling the most common and difficult negotiations tactics such as Competition, Missing Person and Limits. They will also develop a thorough understanding of each critical step in the negotiation process, and receive training in proven skills to successfully accomplish each step. Throughout the training course, attendees will receive hands on practice using specific negotiation strategies, including BATNA (Best Alternative To a Negotiated Agreement) and Wish – Aspiration – Bottom Line, in order to understand options and adjust strategies as negotiations unfold.

 

About Baker Communications 

Baker Communications deploys Performance Improvement Systems that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications’ Coaching in the Cloud™ ignites individual, team and organizational improvement and growth delivered completely in the cloud for average ROIs of more than 20:1. We have been recognized by Trainingindustry.com as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Methodology Companies.” Baker CEO Walter Rogers can be heard every Sunday afternoon on CBS Radio as an anchor co-host discussing Sales and Service Excellence.

 

About Warner Music Group

Warner Music Group (WMG) became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Bad Boy, Cordless, East West, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers.


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