The world’s largest and most successful music label, Warner Music Group, has selected Baker Communications to deliver Win-Win Negotiations training to their key account managers. Warner Music did not become the largest name in the music industry by leaving the details to chance. However, maintaining such a high level of success requires constant training. Warner Music wants to make sure their account managers have a complete, up-to-date toolbox of powerful techniques to rely on when entering into important negotiations. They quickly discovered that Baker Communications is the definitive name in negotiations training. After doing a little research, Warner Music was confident that Baker could customize Win-Win Negotiations training to give account managers the skills they need and the confidence to use them immediately in any type of negotiation.

A Baker Communications Senior Level Instructor who is a Win-Win Negotiations Training Expert will travel to Oak Brook, Illinois to coach Warner Music’s account managers. During the highly interactive training event, participants will gain expertise handling the most common and difficult negotiations tactics such as Competition, Missing Person and Limits. They will also develop a thorough understanding of each critical step in the negotiation process, and receive training in proven skills to successfully accomplish each step. Throughout the training course, attendees will receive hands on practice using specific negotiation strategies, including BATNA (Best Alternative To a Negotiated Agreement) and Wish – Aspiration – Bottom Line, in order to understand options and adjust strategies as negotiations unfold.

About Baker Communications

Baker Communications of Houston, Texas, with offices in New York City; Denver; Boston; Dallas; Charlotte, North Carolina; Phoenix; Miami; Detroit; Los Angeles; and Toronto, is one of America’s fastest growing corporate training companies, experiencing a growth rate of over 800% since 2004. Baker Communications serves over 1000 corporate clients, including over 50% of the Fortune 500 group of companies. Baker Communications has helped and continues to help industry leaders such as Dell, Bank of America, ExxonMobil, Praxair and General Electric enhance the skills and performance of their employees by providing customized, targeted, practice-driven training workshops that produce rapid, positive, measurable results (click here for a more complete client list). Baker Communications training products and services are in use on six continents in more than 25 countries. Baker’s extensive network of seasoned professional trainers, instructors and instructional designers, are located across the United States, Latin America, and Asia. Baker Communications professional staff ensures that the needs of our clients will be addressed personally, promptly, and professionally. Click here to find out how we can help you succeed today!

About Warner Music Group

Warner Music Group (WMG) became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Bad Boy, Cordless, East West, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers.