Customized Sales Effectiveness Solutions
| Developing the best possible sales
and marketing system is a key objective
and investment for most companies. Many
organizations fail to achieve their
sales performance improvement objectives
because the combination of process,
systems and sales skills are not
aligned. Baker Communications’ sales
improvement solutions address all three
elements to ensure measurable,
repeatable and scalable sales
improvement. Sales representatives and
sales managers will be able to
immediately implement new tools,
processes and skills in their daily
routines. Our sales effectiveness solutions
include fully integrated sales and
marketing Revenue Generation Plays, live
virtual training and coaching, private
and public classroom training, and CRM
adoption and enablement services. Click
on the links below to explore our range
of offerings. |

2009 Top 10 – Sales Force Automation Training Companies |
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Revenue Generation Plays:
Revenue Generation Plays are ideal
for organizations interested in
driving net-new business,
penetrating accounts, launching new
products, protecting their base or
other strategic sales and marketing
initiatives. Revenue Generation
Plays are fully integrated revenue
generation programs that include
Sales, Marketing, Coaching,
Education, and Customer Facing
managed activities that generate a
minimum of 20 x 1 ROI
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Live Web-Based training
Live Web-Based training is available for over 30 different sales competencies. This format is ideal for distributed sales teams interested in immediately improving sales performance without incurring travel expenses. We deliver over 7,200 web-based training events per year for the world’s most effective sales organizations.
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Live Classroom training
Classroom training is available for
over 30 different sales
competencies. Classroom training is
available in a private, on-site
format or as open enrollment
offerings. We deliver over 3600
classroom training sessions per year
for the world’s most effective sales
organizations.
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salesforce.com adoption and
enablement (ClearView)
Most organizations use their CRM/SFA tool as a sales accounting system, not a sales enablement system. We eliminate the bottlenecks and friction points that naturally occur during customer interactions and buy cycles by leveraging your CRM as the enablement tool that drives revenue, sales management leadership, and increases the quantity and quality of customer facing time.
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Selling in the Eye of the STORM on CNN News Radio
CNN News Radio 650 and Baker Communications CEO Walter Rogers join forces to produce 15-minute radio show every Wednesday, beginning December 2nd, at 11:45 am CST on the topic of Sales and Marketing Effectiveness. The show will be a sub-segment of The Price of Business hosted by Kevin Price.
Sales Training Feedback:
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“We believe in RevGen plays because they are a systematic, repeatable, manageable, measureable method of prospecting, contained within an integrated sales and marketing process that combine strategy, tactics, education , coaching and measurement to create net new pipeline.”
Mike Clayville
Vice President for North American Sales
VMware |
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"My managers
were asking me what accelerated
my sales the last two months
and I told them it was the
course through Baker
Communication that I took. My
manager has already pre-approved
me for another course. I figured
up that I sold an additional
$300,000 in products in the month
of December. That was well worth
the $1500 investment for the
class."
Shelley Dobson
Berlex
Female Healthcare Executive
Representative |

Full Letter |
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"The
Value Added Selling course
offered by The Baker Companies is, I
feel, the best investment toward
business/sales skills I have ever made.
With the 'real life' drills done in the
class to simulate situations that would
occur in the business field, it
committed more information to memory
than any previous class I had been to."
Laren Shoup
Technical Service Engineer
Chevron Chemical Company |

Full Letter |
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“...We are delighted we chose to
attend your selling skills workshop. As professional
sales trainers our expectations were that we would learn
something we could use with our sales trainees but never
in this world did we expect such a fulfilling learning
experience that taught us so much....”
James Davis
Verizon
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Full Letter |
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"Just wanted to send you a note regarding the sessions you
do for my sales people. The response is always the same,
outstanding! Sales folks are a difficult group of people to
deal with....Large groups are difficult to work with, but you
find a way to maintain control and seem to really enjoy what
you do"
Richard Bradley
Regional Training Director
Sysco, Southwest Region
San Antonio, Texas
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Full Letter |
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"On behalf of Singapore Airiness, I
wanted to formally express our
thanks for the quality, content and
presentation of your sales seminar
in Redondo Beach last week."
Ken Bright
Vice President Marketing USA
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Full Letter |
More sales training testimonials
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Custom Sales Training
Are you interested in
accomplishing the following objectives for
your sales team?
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Optimize sales operations
to increase efficiency
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Focus sales resources
on the highest return opportunities
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Transition to a value
focused, milestone based sales organization
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Implement a self correcting
sales process that reflects your customer's
acquisition process and creates value
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Maximize channels and
partners
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Enable sales managers
to affectively coach and lead their
teams
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Gain a competitive advantage
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Execute plans for immediate
results
If so we have created a
web site just for you.
Click here to find out how Baker Communications
can help you accomplish this and increase
your bottom line profits.
Custom Sales Consulting and Management Consulting
Optimize Your Sales Process
with Performance Sales Systems!
Companies that optimize their sales systems
to win in today’s economic conditions will
be positioned to take advantage of damaged
competitor relationships. Baker Communications
can help your organization develop a holistic
sales system that enables your sales organization
to be adaptive, profit conscious and value
driven while faced with unprecedented pressure
to achieve greater results, faster.
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