Confronting the CRM Challenge on CNN News Radio

CNN News Radio 650 and Baker Communications CEO Walter Rogers joined forces to produce 12 separate 15-minute radio shows on the topic of CRM Adoption. Senior executives from VMware, Business Wire, Cadmus and Eloqua joined Walter Rogers in discussing 11 failure points commonly found in CRM deployments and strategies to overcome them. These segments aired during the popular show The Price of Business.

Listed below are the audio archives, related articles and transcripts for each segment:

Show Name and Date		Play Audio	Read Article	Read Transcript
Dec. 2	Confronting the CRM Challenge
Dec. 9	Gain Executive Sponsorship
Dec. 16	Focus on Sales Managers Special Guest: VMware's Mike Clayville
Dec. 23	Emphasize Revenue Generation
Dec. 30	Involve Users Early in Development	N/A		N/A
Jan. 6	Align with Sales Team Processes Special Guest: Business Wire's Ken Bouton
Jan. 13	Build Trust with Sales Teams Guest Presenter: Lin Fisher VP - Sales Transformation
Jan. 20	Get Buy-in From Users
Jan. 27	Include Non-Sales Facing Functions
Feb. 3	Integrate Sales and Marketing Work Streams Guest Presenter: Lin Fisher VP - Sales Transformation Special Guest: Cadmus Corporations’ Gary Pawlaczyk
Feb. 10	Solidify with Effective Training Guest Presenter: Lin Fisher VP - Sales Transformation
Feb. 17	Reinforce Benefits and Revenue Generation at Every Step Special Guest: Eloqua’s Alex Shootman