Negotiation Cycle: Neutralizing 10 Negotiation TacticsModule Objectives:
- Take complete and creative stock of assets to multiply
concession opportunities.
- Anticipate opponents’ assessment of your assets to
prioritize concessions.
- Prepare various scenarios according to bundled and
unbundled resources.
- Assign long term and short term value to assets to
prepare for cross term concessions.
- Assimilate non-tangibles such as time and image into concession strategies.
Field Work:
- For three accounts, prepare a list of concessions
you wish to pursue and items you are willing to concede.
- Prepare a list of concessions you believe the other
side will ask for along with what you should
specifically trade for each
- Explore these concessions with at least one account contact
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