Selling Value With FAB Statements

What is the problem? Why aren’t you closing more sales? You love your job because you love your product, and you are convinced that the lives of everyone you meet would be enhanced if they would just buy it from you. Unfortunately, a lot of your potential customers don’t see it your way, do they? Maybe the problem is they don’t see the value of what you have to offer.

In our two-hour Selling Value With FAB Statements, we can help you connect with your customers quickly and effectively in a way that will have them getting as excited as you are about the products and services you have to offer. During this highly interactive sales training workshop, we will help you understand the difference between selling features, selling advantages and selling benefits. Our experienced senior sales training instructors will provide you with personal coaching and hands-on practice in the art of learning what the customer is looking for so you can connect the value of the product you have with the need he is trying to fill.

On-Site Training: can be tailored to the needs of client organization and delivered on-site at time and location of client choice.

Objectives:

Participants will learn to:

• Distinguish between the features, advantages and benefits of their products, and when and how to discuss each one with a prospective customer.

• Carefully evaluate the needs or interests of the customer to understand how to present something to the customer that he already values.

• How to avoid pushing your products on customers who don’t see any value in them.

• How to “connect the dots” for the customer so that he sees how your product will meet his need.

For more information and pricing, please complete this form and we will email you a confidential Annotated Outline that will provide you with an hour by hour description of this training seminar.