Holly has over 12 years of marketing and marketing management experience in the airline and telecommunications industries, and over 2 years experience in the professional education field.

Prior to joining Baker Communications, Holly was an instructor for Microcomputer Education Center. Holly’s responsibilities included instruction in the Microsoft Office suite of products, Goldmine and various other software applications.

Prior to Microcomputer Education Center, Holly was the Manager of Loyalty Card Programs for Qantas Airways Limited. Holly’s individual highlights at Qantas include:

Grew loyalty credit card business from a two card portfolio with revenue of $25 million dollars to a seven card portfolio with revenue of $70 million dollars.
Responsible for all contract negotiations and card program management, including exceeding card acquisition and retention targets.
Developed the Qantas Telstra Visa card into the most successful loyalty credit card in Australia and launched the card in New Zealand.
Member of a select team responsible for the competitive realignment of the Qantas Frequent Flyer Program. Program changes provided an annual revenue benefit of $12 million dollars.

Prior to Qantas Airways, Holly was a Senior Analyst at American Airlines in the Marketing Planning and Pricing and Yield Management departments. Holly’s individual highlights at American Airlines include:

Analyzed the value of new airline partners to the AADVANTAGE frequent flyer program and negotiated frequent flyer partnership terms with new airline partners. Annual contribution of new airline partnerships was in excess of $10 million dollars.
Cross-functional team lead on several AADVANTAGE program market analyses. Annual savings of AADVANTAGE program changes was in excess of $8 million dollars.
Responsible for pricing and yield management strategy for five American Eagle hubs. Developed and implemented strategic initiatives to improve revenue performance, which contributed to a year over year revenue gain of 75%.

Prior to American Airlines, Holly held several marketing positions for GTE. She developed and managed nationwide marketing programs for GTE’s custom calling services. Additional responsibilities included managing the production and presentation of GTE’s sales kickoff meetings, held in various locations nationwide.

Holly is a graduate of the University of California, at Berkeley, with a Bachelor of Science degree in Business Administration. She is also a graduate of the University of Texas, at Austin, with a Masters in Business Administration. Holly is married with three young children. She is also involved in Masters Swimming and competes regularly in Masters event.