Lin Fisher, Vice President, Marketing and Play Operations

As Vice President of Channels and Sales Transformation, Mr. Fisher brings a unique set of complementary skills, experiences and expertise. He has over 22 years of practical business experience in a broad range of professional disciplines and industries. His core competencies focus on sales optimization, sales & marketing integration, demand & revenue generation, business development, and performance management consulting. Currently, Mr. Fisher is responsible for all strategic partnerships with Baker Communications. He is the practice leader for the Sales Transformation services group. He has assisted hundreds of clients ranging from start-up to Fortune 500 companies achieve both strategic and tactical goals that create measurable results.

With 20 years experience as a top sales and marketing performer as well as team leadership roles, he has a wealth of knowledge regarding how high performing organizations operate and succeed. Mr. Fisher regularly speaks around the country on best practices in revenue generation, marketing & sales integration and the implementation of “Sales 2.0” strategies. Currently, Mr. Fisher’s advanced sales and marketing methodologies and business practices form the core business development strategies of multiple Fortune 500 companies. With this experience, Mr. Fisher has proven to be a valuable asset to his clients when developing go-to-market plans that leverage both advanced selling and marketing techniques.

With over 15 years in the technology industry, Mr. Fisher is able to apply his deep knowledge of CRM/SFA/eCRM technology platforms. He has built several large multi-time zone contact centers for major corporations both domestically and internationally. He has played key roles in the execution of several enterprise consolidation efforts and merger/acquisition scenarios. As a proven “change-agent,” Mr. Fisher effectively navigates both project and political environments to the ultimate benefit of his client’s outcome.