Rick is an Executive Consultant with Baker Communications. He has over 30 years of sales, marketing and management experience with companies that have dominated their market segments. Throughout his career, Rick held positions as Sales Representative, Regional Manager, National Sales Manager, Vice President of Sales and Marketing, Executive Vice President, President and CEO.

He worked for Computer Sciences Corporation, Integrated Software Systems (Computer Associates), Xycor, Smartstar, and Synon, Inc. Rick’s knowledge of strategic sales and marketing approaches has helped each of these companies achieve dominance within their respective markets. His real life experiences allowed him to formulate the theories of sales and marketing that form the basis of highly effective consulting and training engagements. He has created a series of revenue enhancement models that have proven to accelerate revenue growth for virtually every one of his clients. His depth of experience commands credibility in both the boardroom and the classroom. He regularly addresses business conferences and has published articles in periodicals such as The Culpepper News Letter, VAR Business, Reseller Management, and Sales & Marketing Management Magazine. He is also the author of the Pinnacle Affect and listed in Who’s Who in Business.

Rick holds Bachelor and Master of Science Degrees in Aerospace Engineering from Texas A&M University and is a member of numerous professional organizations including the Austin Technology Council, the Houston Technology Center and the Greater Houston Partnership. He also teaches at the Mays School of Business at Texas A&M University.