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Articles by Mr. Rogers:
To Boost CRM Adoption, Boost Sales Rep Buy In
Part 1: Confronting the CRM Challenge
Part 2: Want to Boost CRM Adoption? Start at the Top
 

Walter Rogers, President and CEO

Audio of Mr. Rogers:

1. Click here for links to the Walter Rogers interview with Dr. Amy Vanderbilt on TrendPOV, a Webcast focused on tracking and promoting the most effective leading edge trends in business development, sales, and marketing.

2.  Press Play to hear Walter Rogers' interview on Sales Rep Radio discussing CRM.

3. Listen to Walter Rogers present for the American Marketing Associations on the topic of Sales and Marketing Disconnect.

4. Listen to Walter Rogers interview on WS Talk Radio discussing the Sales Performance Improvement.

5. Press Play to hear Walter on "The Value of a Common Language"

Walter Rogers is President and CEO of Baker Communications. He has created and led businesses in 13 countries on 3 continents. He was a finalist for the 2000 and 2001 Texas eCommerce Awards, is a guest instructor on the topics of entrepreneurship, sales and marketing at the University of Texas and has been interviewed on ABC News, CNN, Sales Rep Radio and WF Radio on the topic of Sales and Marketing Integration. He currently hosts a segment on CNN650 Radio focused on Sales Effectiveness and CRM. During his time with Baker Communications he has increased sales by over 1000% in and pushed the organization into new products, services and markets. Baker Communications partners with 1000 active clients per year, including 50% of the F500.

Prior to Baker Communications, he self-funded and lead two companies, Asset Optimization Group and CertiSource, both of which were acquired. Asset Optimization group was acquired by VMware (NYSE: VMW) in 2005 and CertiSource was acquired by VerticalNet (NASDAQ:VERT) in 1999. Prior to founding his first company, he was Vice President of Asia Pacific Marketing for Marcam, a leading process ERP Software Company. In his role at Marcam he was responsible for all marketing and channel development initiatives in 11 countries ranging from Korea to Australia. Prior to his role at Marcam he founded and led Market Solutions Group, a consultancy specializing in the development of integrated marketing strategies. Market Solutions Group developed and implemented sales performance improvement strategies in the US and Asia for IBM, Marcam, Praxair and other Fortune 1000 enterprises.

Mr. Rogers is a graduate of the University of Texas in Austin.

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