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Walter Rogers, President and CEO



Press Play to hear Walter on "The Value of a Common Language"
Walter Rogers is President and CEO of Baker Communications. He has created and led businesses in 13 countries on 3 continents. He was a finalist for the 2000 and 2001 Texas eCommerce Awards, is Vice-Chairman for the Houston Institute for Management Studies, is a guest instructor on the topics of entrepreneurship, sales and marketing at the University of Texas and has been interviewed on ABC News on the topic of Negotiating Skills. During his time with Baker Communications he has increased sales by over 800% in just four years and pushed the organization into new products, services and markets. Under his leadership he has increased Baker Communications market share to 1000 active clients who are now receiving over 200 training workshops per month growing 25% to 50% per year.

Prior to Baker Communications, he self-funded and lead two companies, Asset Optimization Group and CertiSource, both of which achieved positive cash flow within the first quarter of operations and were later acquired. Asset Optimization group was acquired by EMC (NASDAQ: EMC) in 2005 and CertiSource was acquired by VerticalNet (NASDAQ:VERT) in 1999. Prior to founding his first company, he was Vice President of Asia Pacific Marketing for Marcam, a leading process ERP Software Company. In his role at Marcam he was responsible for all marketing and channel development initiatives in 11 countries ranging from Korea to Australia. Prior to his role at Marcam he founded and led Market Solutions Group, a consultancy specializing in the development of integrated marketing strategies. Market Solutions Group developed and rolled out sales performance improvement strategies in the US and Asia for IBM, Marcam, Praxair and other Fortune 1000 enterprises.

Mr. Rogers is a graduate of the University of Texas in Austin.

Audio of Mr. Rogers:

1. Listen to Walter Rogers interview on WS Talk Radio discussing the Sales Performance Improvement.

2. Listen to Walter Rogers present for the American Marketing Associations on the topic of Sales and Marketing Disconnect.

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