Walter Rogers, President and CEO
Walter Rogers is
President and CEO of Baker
Communications. He has created
and led businesses in 13
countries on 3 continents. He
was a finalist for the 2000 and
2001 Texas eCommerce Awards, is
a guest instructor on the topics
of entrepreneurship, sales and
marketing at the University of
Texas and has been interviewed
on ABC News, CNN, CBS, Sales Rep
Radio and WF Radio on the topic
of Sales and Marketing
Integration. He currently hosts
a segment on
CBS650 Radio
focused on Sales Effectiveness
and CRM. During his time with
Baker Communications he has
increased sales by over 1000% in
and pushed the organization into
new products, services and
markets. Baker Communications
partners with 1000 active
clients per year, including 50%
of the F500. Prior to Baker Communications, he self-funded and lead two companies, Asset Optimization Group and CertiSource, both of which were acquired. Asset Optimization group was acquired by VMware (NYSE: VMW) in 2005 and CertiSource was acquired by VerticalNet (NASDAQ:VERT) in 1999. Prior to founding his first company, he was Vice President of Asia Pacific Marketing for Marcam, a leading process ERP Software Company. In his role at Marcam he was responsible for all marketing and channel development initiatives in 11 countries ranging from Korea to Australia. Prior to his role at Marcam he founded and led Market Solutions Group, a consultancy specializing in the development of integrated marketing strategies. Market Solutions Group developed and implemented sales performance improvement strategies in the US and Asia for IBM, Marcam, Praxair and other Fortune 1000 enterprises.
Mr. Rogers is a graduate of the University of Texas in Austin.
Audio of Mr. Rogers:
1. listen to archives of Walter’s weekly radio show on CBS
2. Click here to listen to the Walter Rogers interview with Dr. Amy Vanderbilt on TrendPOV, a Webcast focused on tracking and promoting the most effective leading edge trends in business development, sales, and marketing.
3.Click here to hear Walter Rogers' interview on Sales Rep Radio discussing CRM.
4. Listen to Walter Rogers interview on WS Talk Radio discussing the Sales Performance Improvement.
5. Press Play to hear Walter on "The Value of a Common Language"
