S.T.O.R.M. Sales Transformation System
The Barrier
Your sales organization is facing unprecedented
challenges. You must implement a fresh selling strategy
that will help you weather the S.T.O.R.M. in today’s
economy. You must do it now. But, your training budget
is very tight and you can’t afford to waste money on
travel. Above all, you can’t risk pulling valuable
sales resources out of the field to bring them
together for training, because you need them working
every possible lead.
The Breakthrough
Baker Communications’ S.T.O.R.M. (Sales Transformation &
Opportunity Ramp Model) combines Sales 2.0 best
practices with live, web-based, strategic, leading-edge,
customized sales performance training for your sales
team at a fraction of the cost. How would you like to
have a sales expert work with your team every week
without pulling your team out of the field or invest in
costly travel expenses? S.T.O.R.M. combines
Baker’s 30+ years of success enhancing the sales
performance of over 50% of the Fortune 500 with Sales
2.0-enabled training focusing on:
- Processes – Best practices and strategies
to empower your sales team to survive and thrive in
today’s difficult sales environment.
- Technology – The most advanced Sales
2.0-enabled tools and methods to help your team
reach more qualified prospects and close more
business with higher margins.
- People – Skilled sales coaches and SMEs
to provide support and instruction to each member of
your sales team throughout this customized sales
transformation experience.
The Formula
Most sales training doesn’t work well. S.T.O.R.M.
is a highly interactive, skill-based, performance
improvement model combining training, field work and
coaching delivered in a 4, 8 or 12 week series.
S.T.O.R.M. was developed by sales people for
sales people. What sales professionals really need is
bite-size training allowing them to remain focused on
day-to-day selling while implementing new skills.
S.T.O.R.M. accomplishes this by providing 90-minute
training modules supported by account-based field work
and anchored with 60 minutes of team coaching each week.
Using advanced remote collaboration, this is all
possible without anyone boarding a plane or leaving
their desk.
S.T.O.R.M. directly impacts active
opportunities in your pipeline generating immediate
revenue pay off! No more wondering if training is
working. You will see it in action week after week, as
our experienced sales training professionals coach and
support each member of your sales team focusing on three
of your rep’s most promising opportunities.
Options to Fit Any Situation or
Skill Gap
S.T.O.R.M. is modular and available online, so it
can be customized and configured to address your unique
situation. Your team members participate in one module
per week from their desk without the need to travel. We
have 7 preconfigured online training bundles below or we
can customize from the 25 single modules.
Don’t be intimidated by negative economic news.
Boost your bottom line while everyone else is trying
to hold on to theirs. The world is still doing business.
Your customers’ buying patterns may be different, but
they still have needs that your sales team can meet.
S.T.O.R.M. will give them the skills to get the job
done.
"I have learned so
much from the Web Classes - especially this week on
Solutions Customers Want to Buy. I really like the
possibility question aspect. Bait the hook… get
their client thinking about …the possibility.
Everyone is so focused on ‘selling’ what we’ve got.
I mentioned that the possibility statements should
probably be customized to the clients needs/pains
rather than our products key selling points. Was I
correct in that assumption? Thank you for teach us
how to bait the hook!"
Kimm
Regional Account Executive - Southwest
EYE
Austin, Texas
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