Understanding Your Customer: Buyer Types

Sellers usually have a favorite sales pitch. Many sellers prefer to give that exact pitch every time to every customer. However, painting all buyers with the same brush is a fast way to get the brush off. Successful sellers know that recognizing and accommodating differences in buyer types will lead to a higher percentage of closed sales. Our two-hour training program, Understanding Your Customer: Buyer Types, will help you do just that.

Our highly interactive Understanding Your Customer sales training workshop will increase the frequency and scope of your sales and future sales opportunities by equipping you to locate and identify different buyers quickly and accurately. You will learn and practice how to customize your sales methods to appeal to the specific values and interests of all Buyer Types. Senior level instructors will draw on their years of industry experience in analyzing Buyer Types to give you the skills to communicate effectively and persuasively with all kinds of customers and walk away with more closed sales.

On-Site Training: can be tailored to the needs of client organization and delivered on-site at time and location of client choice.

Objectives:

Participants will learn to:

• Locate authorized buyers to maximize efficiency and avoid wasting valuable time.
• Distinguish between different types of buyers to select the sales presentation strategies best suited to each buyer.
• Adapt communication patterns to different buyer types in order to achieve interest and trust.
• Align product/service benefits with buyer values to best communicate value.
• Use an understanding of buyer types to anticipate and overcome unique buyer-type objections.
• Build long term relationships with buyers in order to streamline future sales.
• Evaluate buyer types in relation to overall strategies to maximize the effectiveness of the entire sales program.

For more information and pricing, please complete this form and we will email you a confidential Annotated Outline that will provide you with an hour by hour description of this training seminar.

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