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Did you know that over 50% of the Fortune 500 have worked with Baker Communications?

Click on the logo below for testimonials from a few of our clients:


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Online Sales Training: Quarterly Best Practices Webinars

Baker Communications now offers quarterly best practices webinars that are powerful training tools. By attending our webinars, you will learn valuable tools and techniques without leaving your desk.  These are a perfect compliment to a live class to continue and reinforce learning. 

Upcoming Sales Webinars:

"Building Value Propositions"

Date: February 13, 2008
Time: 12pm to 1pm CST

Content:

It doesn’t make a bit of difference for you to be convinced that your customer would appreciate the value of your product, if only he would try it. He is not likely to try it until he becomes convinced that this product offers the value he requires to meet his need. Your role in the sales process is to identify his motivation, understand his needs, and explain your product in such a way that the customer connects the dots for himself.

During this interactive Webinar you will:

  1. Gain an overview of customer value investing
  2. Identify important customer-product orientations
  3. Understand the principles behind relationship selling
  4. Learn how to identify and work with three different buyer motivations
  5. Discover how to use FABs to create customer awareness and interest

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"Close Encounters"

Date: May 5, 2008
Time: 11-12pm CST

Content:

A Close is defined as "to put an end to; to finish." In selling, this means the process used to bring your customer to a decision, whether it is “yes” or “no”. Closing actually is a logical progression of ideas bringing about a decision. Since the close is the process of helping your customer make a decision, you should keep in mind that everything you say during the approach and the demonstration is directed toward closing the sale. You begin closing the sale when you first meet your customer. From the very beginning, all of your talking, thinking, and action is directed toward closing.

During this interactive Webinar you will:

  1. Learn how to build rapport
  2. Understand the importance of building long-term relationships
  3. Conducting a thorough and effective needs analysis
  4. Asking for the order

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"What’s in it for ME – Creating Value with Power of FABs"

Date: August 4, 2008
Time: 11-12pm CST

Content:

We make decisions to buy in order to address problems that may be affecting our business. Helping your Clients achieve their goals and solve their problems is the key to creating value propositions. Your job as a sales person is to extract and understand the explicit need of your clients and then demonstrate how certain features of your product will be advantageous and what SPECIFIC benefit they will provide in order to bridge the gaps in your customer’s situation. Creating Value with FABs is a powerful way to build customizable solution for your customers to fit their needs.

During this interactive Webinar you will:

  1. Identify basic motivating Factors behind Buying Decisions
  2. Create Introductory Benefit Statements for your Company/Product/Service
  3. Learn FAB format – Feature – Advantage – Benefit – an effective way to sell
  4. Practice utilizing FAB format when selling specific product/feature

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"The Power of Effective Probing"

Date: November 3, 2008
Time: 11-12pm CST

Content:

The true definition of “consultative selling” is, “to first, uncover and fully understand the goals, problems and needs of our customers and then, and only then, to offer options and recommend relevant solutions.” However, most fail to be highly successful in uncovering the scope of their customer’s needs. In today’s economy, people buy based on value. Our ability to demonstrate how our product or service creates value for the customer is directly tied to whether or not we truly understand our customer’s needs and desires. Yet, many sales people continue to make the fatal mistake of skipping this all-important probing process and jump straight into trying to sell their customers on the features of their product or service.

During this interactive Webinar you will:

  1. Learn to appropriately use open-ended questions to diagnose the customer’s problem
  2. The difference between risk and benefit questions and how to demonstrate consequences
  3. How to use close-ended questions to confirm the customer’s needs
  4. Ways to identify customer commitment

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What is a Webinar?

A webinar is a seminar given over the internet.  You can raise your hand, ask questions, take notes, and do role plays.  Days before the webinar, you will receive an email that contains a link, a toll free conference call number, meeting number and password. 

Shortly before the webinar is about to start, log in to the webinar, dial in and enjoy the webinar!

Our webinars are extremely affordable and convenient compared to other training programs and seminars. Your entire team reinforce their learning quarterly with out having people out of the office and travel costs. 

Baker Communications offers Quarterly Best Practices Webinars in seven different topics - click subjects below for topics:

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Natalia is one of the bi-lingual multinationals on Baker Training Team. As a Senior Instructor and a member of Content Development group, her core competencies range from sales and marketing integration to seminar facilitation and content development in a wide range of industries and settings from global corporations to small businesses and government entities. As a WebEx Specialist, Natalia designs and develops in-class training and presentation curriculums to suit on-demand applications for remote delivery allowing clients to maximize the productivity of their global workforce by providing effective Web-based training solutions.

Prior to instructing, Natalia acted as Marketing & Advertising Project Manager for one of the leading commercial real estate developers in Central Texas, Stratus Properties. She also specialized in the sales of integrated custom-tailored IT solutions to small and medium business markets at Dell, Inc., which provided Natalia with ample opportunities to refine core competencies of being action oriented, customer-focused, and results-driven, and allowed her to further improve her negotiations, sales, presentations and time management skills.

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