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Key Performance Indicators

Discover KPIs that are meaningful and relevant to your company's specific initiatives for growth and overall success.

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About This eBook

Not all numbers are created equal.

The truth is, like most things in business, selling is a numbers game. Most sales organizations keep track of their numbers in some way — but some tell you the score, and others can help you impact the score you will get. That's the difference between lagging and leading indicators.

This eBook covers the KPIs that are meaningful and relevant to your company's specific initiatives for growth and overall success — broken down into seven categories that encompass sales performance management in its entirety.

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What's Inside

Seven KPI categories covered in this eBook

Category I

Sales Strategy & Planning

Which accounts are critical to delivering revenue? Do you have a systematic process to create, grow, and manage key relationships?

Category II

Lead Generation & Management

Where does your business come from? How is it generated and what is your lead ROI? Are marketing and sales aligned on lead response?

Category III

Sales Cycle Analysis — Historical Trends

What are your historical sales trends and statistics? How can you use this data to produce accurate forecasts and inform future strategy?

Category IV

Pipeline Health

A pipeline health check to accelerate quota retirement — covering pipeline outlook, sales velocity, stagnant deals, and performance against budget.

Category V

Company Performance — Growth

What is your organization's revenue pace? Track YTD sales, growth rates, negative growth accounts, and top growth accounts.

Category VI

Company Performance — Sales

What is the value of your organization's sold business? Measure recognized revenue, margins, and deal analysis for financial planning.

Category VII

Sales Performance — Team

How much revenue do your sales teams generate? Track team trends, scoreboards, and lost business to foster a competitive, improvement-focused environment.

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