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State of the Training Industry

Using collaboration to achieve learning goals — and finally get ROI from training.

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About This White Paper

Companies are spending more on training. The ROI still isn't there.

Corporate spending on employee training increased 15% in 2013 and another 10% in 2014 — yet many organizations found the return on investment lacking or missing altogether. The problem isn't the investment; it's the approach. The static 'sit and be talked to' model of training has consistently failed to deliver learner retention and personal growth.

This white paper breaks down how a collaboration-focused approach to training works — covering the theory, methodology, and technology behind modern learning — and what the industry looks like as it continues to evolve.

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What's Inside

The three pillars covered in this white paper

Theory

Two-Way Learning Outperforms One-Way Training

Today's most effective trainers are facilitators, not lecturers. 70% of learning happens informally, and 86% of employees report learning their job-required skills through collaboration — not classroom instruction.

Theory

Outcomes-Focused, Not Trainer-Focused

The central question of training is no longer 'How can the learner absorb what the trainer has to offer?' It's 'What skills do employees need to achieve their desired outcomes?' The curriculum follows from that answer.

Methodology

Collaborative Activities in the Classroom

Old-school drill-and-grill has been replaced with discussion, case studies, and role-play. 52% of Americans say hands-on training is the best learning method — and it keeps participants off their phones.

Methodology

Personalized, Real-World Content

Trainers now sync the language of the industry and company into sessions — so training feels 'baked from the inside.' Participants work in their actual CRM and client files during exercises, leaving with completed work instead of a to-do list.

Technology

Preparation, Immersion, and Enablement

Modern training happens in three stages. Preparation (pre-work via video and virtual coaching), Immersion (collaborative in-class learning), and Enablement (on-demand reinforcement that breaks the Ebbinghaus Forgetting Curve).

Technology

Reinforcement That Actually Sticks

Without reinforcement, employees lose 80% of what they've learned after 30 days. With re-exposure after 30 days, retention stays at 90%+. Gamification, eLearning, and mobile tools make that reinforcement scalable.

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