CBS News Radio

"Igniting a Social, Mobile & Open Enterprise" on CBS News Radio

Marc Benioff, Chairman and CEO of, recently issued a challenge to the business community that goes something like this: "We started out as a hosted service company but we‘re now all about social. If you‘re not in the cloud, we can‘t wait for you." Without a doubt, the world of business has evolved in record time from an emphasis on products and process to an obsession with driving business through social media. Social media will no doubt be a key emphasis at Dreamforce 2011,‘s gigantic six-day user conference kicking off August 28 in San Francisco‘s Moscone Center, so Baker Communications and CBS Radio are teaming up to provide our listeners with six weekly 15-minute programs around everything you need to do to Ignite a Social, Mobile and Open Enterprise culture for your business. Baker VP of Marketing Lin Fisher welcomes leading industry experts who will share best practices that any business can implement to ignite their growth.

Listed below are the audio archives and related articles for each segment:

Show Name and Date Play Audio Read Article
July 10 Introduction to as industry leader in the SAAS and Cloud revolution
Special Guest: Guest: Kendall Collins, CMO,
July 17 Intro to Dreamforce 2011 and what it means be a Social, Mobile and Open Enterprise
July 24 Social: Enterprise Collaboration using Salesforce CRM and Chatter
Special Guest:‘s Scott Holden, Senior Director, Product Marketing
July 31 Mobile: Driving peak performance and transformation in a mobile computing world
Special Guest:‘s Sean Whiteley, SVP Product Marketing
August 3 Baker Communications Corporate Updates & Announcement of New Website  
August 10 Coaching in the Cloud leverages Social, Mobile and Open models to create exceptional success
August 17 Open: The value of transparency and collaboration in your enterprise
August 24 Instone Success
Special Guest: Instone‘s Gordon Strout, President and CEO