Once upon a time, sales representatives went into the field and "pushed" their products. They did their best to sell through cold calling, knocking on doors, and one-size-fits-all sales pitches. The goal was to sell, sell, sell. And the means to that end were often left up to the sales rep. Those days are gone. Customers are now better informed regarding the options available to them, and often already have a solution in mind to help them achieve the outcomes they need.
Despite this change, the importance of the sales maker’s role has not decreased in the slightest. In fact, 70% of a customer's decision to buy is still based on a favorable interaction with a sales maker. That means that even though customers don't want to be "sold," they do want help and guidance with their buying decisions from someone they like and trust.
Customer Outcome Selling provides an end-to-end sales process experience, supported by 15 e-learning videos. This program includes best practices for territory and account planning, customer research, cold calling and setting appointments, understanding customer behavior, and planning and executing successful customer conversations that will help drive new business and higher margins.
"The selling course offered by The Baker Companies is, I feel, the best investment toward business/sales skills I have ever made. With the ‘real life’ drills done in the class to simulate situations that would occur in the business field, it committed more information to memory than any previous class I had been to.”Laren Shoup, Chevron Chemical Company
Our Customer Outcome Selling training is available in a variety of formats to best match your needs. Click the Delivery Methods below to learn more.
Each of our sales training solutions is led by one of our certified professional sales trainers - all of whom are expert sales people and facilitators with a proven ability to tailor the training to your specific goals.
|Customer Outcome Selling||Pathways to Growth|
|Account & Territory Planning||Proposal Writing|
|Becoming a Trusted Advisor||Referral Selling|
|Cold Calling & Prospecting||Sales Plays|
|Consultative Selling Skills||Sales Mastery as a Service|
|Enhancing Your Professional Image||Telephone Selling|
|Executive Sales Communications||Ultimate Sales Coach<|
|Pathways to Growth||Virtual Consultative Selling Skills|
"Most remarkable is that our team is already extremely talented and yet [the BCI trainer] continues to receive affirmation and endorsements that he delivers current-day best practices that equip our team to reach their next level of excellence!"
"In the business of sales we tend to only think about our quota, money, what's in it for me attitude. When most of the time if we just thought how we can truly give or do something sincere and sometimes not even business related, that in time it "WILL" come back to you ten fold.
Thank you for reminding me that you have to give in order to receive. Highly recommend working with Baker to help you keep things in perspective and to remind you that in any relationship it has to be a win-win and in doing so you can really separate yourself from the competition."
"Walking into the room, I was still 1/2 skeptical about investing 3 days out of the work week to attend a sales training course. Not saying I'm the world's best salesperson, but at the time, I was convinced the course would be much similar to the monotonous & monotone "if I could, would you then" rudimentary, Wikipedia sounding, watching paint dry level of engagement, scripted sales courses attended numerous times in the past.
That was until the first 25 seconds after the instructor began to speak. And boy, could I have been any more wrong.
What impressed me the most was the way the instructor was able to bridge the gap between theoretical strategies and real life applicability. Which in turn, made applying the newly acquired knowledge much more meaningful and smooth. He wasn't afraid to share his own setbacks on different things he's tried, and would even give credit to his "sources" in which he was able to compile such a vast wealth of knowledge to share and help others with. While there may have been a few ideas/topics mentioned during the 3 days that I was previously familiar with, the way it was presented and unwrapped really made me think much further and deeper about those topics than previously before. He is a true master of his craft, who was able to really challenge my critical thinking skills and I'm proud to say has furthered me on my path to success. Anyone can be good, so reach for great."
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