Exceptional Cold Calling and Prospecting Class

Many sales professionals are often a little bit intimidated when it comes to the task of cold calling. We all love warm markets, repeat business and referral selling, but the fact is that sales organizations need new prospects in order to survive.

There is no better way to develop new prospects than cold calling or prospecting across social media like Facebook or LinkedIn. The good news is that cold calling can be very rewarding and satisfying, with the right strategy, training and practice.

Our one-day Cold Calling and Prospecting sales training class will give you the skills you need to find quality prospects and turn them into long-term customers. Our seasoned and experienced sales training professionals have all faced the challenges of cold calling themselves. Their insights, tips and skill building exercises will help to take the mystery out of this important sales engine.

During the class, you will discover how to quickly gain the prospect’s interest during an initial contact, apply the proven techniques of active listening to understand the customer’s wants and needs, and make effective benefit statements that will earn you the opportunity to explain your full offer to the prospect. During this highly interactive, practice-driven sales training class you will receive personal coaching and work through exercises, activities, and simulated customer calls so that you can put your new skills to work immediately when you are back in the field.

On-Site Training: Can be tailored to the needs of the client organization and delivered on-site at a time and location of the clients choice. Many of the skills learned in this class are also covered in our public Consultative Sales Skills class.


Participants will learn to:

  • Perceive, understand and utilize the value of prospecting and cold calling skills.

  • Understand how to seek out new business by obtaining new prospects.

  • Learn how pre-call planning and social media review will ensure that participants are adequately prepared to address prospects and customers needs.

  • Understand cold calling tips and how to apply them to their target customer and prospect list.

  • Overcome reluctance toward making cold calls and targetting social media contacts.

  • Create ways to connect with the customer and guidelines for cold-call conversations.

  • Practice voicemail scripts and tips.

  • Understand how to position sales prospects for future contact.

  • Learn and practice how to follow through by asking for the proper level of contact.

  • Recognize how call reluctance needs to be addressed
  • Practice and apply the award winning P-R-O-S-P-E-C-T model created by Baker Communications.

Delivery Methods

Our Customer Service for IT Professionals training is available in a variety of formats to best match your needs.

Private Workshops
We bring the training to your location. Available in an off-the-shelf format, or with customized features created to meet your requirements.
Virtual Coaching
Delivered totally online to cut out travel costs, our virtual sessions are designed to keep participants engaged through relevant training, activities for practice, and ongoing reinforcement.
24/7 access to award-winning negotiation training, learn and practice critical skills anytime, anywhere, on any device, over 100 interactive videos designed to maximize engagement.

Other Customer Service Training

There is no business function that is more critical to boosting a company's bottom line than delivering exceptional customer service.

Are you ready to ignite your growth?

Contact us for more information on our customer service training products and services

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