Global Market Analysis Workshop

Market analysis is the art of conceptually breaking a business down into its component pieces, examining the pieces to see how they work and fit together, and then honing and refining your own pieces to improve your market position and beat the competition. We will walk you through an examination of your customers, product, pricing, promotion, distribution systems, and competitors in detail.

We will look at the business like forensic specialists, looking for evidence of illogic’s, which have crept into the business over the years, and seeking those nooks and crannies we can lever into new competitive advantage.

Whether we like it or not, the borders between countries are coming down and our markets, and competitors are becoming global. The survivors will be those who learn to defend themselves from outside competitors and the victors will be those who learn to master the art of global commerce. By the end of the course, you will have the basics of a defendable marketing plan and some good notion of how to take your product line into foreign markets.

Who should attend: Marketing Managers, Market Research Managers, Sales Managers, Salesmen, Operations Managers, Business Managers, Investment Bankers.

On-Site Training: can be tailored to the needs of client organization and delivered on-site at time and location of client choice.

Objectives:

Participants will learn to:

• Break down and analyze the elements of your business to better understand how your market really works.

• Re-evaluate your product offering to identify the distinctly different product lines that may require different strategies.

• Analyze current sales volume by product, customer type, region, and application to define critical markets.

• Identify the market segments which allow and require different market mixes.

• Examine what your customer is REALLY trying to achieve with your product in each segment.

• Identify the product features that the customer thinks are the most important in each segment.

• Evaluate how you and your competitors compare for these important features.

• Analyze who makes the buying decisions in your markets and how they make them.

• Review your competitors in detail to identify strategies, strengths and weaknesses (SWOT analysis).

• Identify areas of your own strength and competitor weakness that suggest winning strategies.

• Bring it all together to build a new marketing mix of product, price, sales, and distribution that will allow you to energize your business and improve market position.

• Evaluate foreign markets to identify areas of potential for your business.

• Find intermediaries to help you enter foreign markets.

At the end of the course, students should be able to put together the basics of a global marketing plan for the product line.

For more information and pricing, please complete this form and we will email you a confidential Annotated Outline that will provide you with an hour by hour description of this training seminar.