Coaching Plays help sales managers build the habits, tools, and cadence they need to coach sellers more consistently — built around your sales process, team routines, manager responsibilities, and the behaviors sellers need to practice.
See How Coaching Plays Work What Managers BuildMost sales managers know coaching matters. The harder part is knowing what to coach, when to coach it, and how to make it part of the team's normal operating rhythm. Without a clear structure, coaching can become reactive, inconsistent, or focused only on numbers. Coaching Plays give managers a practical way to coach behaviors, reinforce skills, and support better execution in the field.
Managers are busy, and coaching often gets pushed behind urgent tasks, meetings, and pipeline pressure.
Managers may know where performance is off, but they need a clearer way to coach the actions that drive improvement.
Without shared routines, coaching quality can vary from manager to manager.
Create a consistent coaching rhythm with their sellers
Build trust and accountability through regular coaching conversations
Use stronger questioning and listening techniques
Apply practical models for feedback and coaching
Coach to the sales process and key selling behaviors
Run more effective pipeline, forecast, ride-along, call-along, and learning huddle conversations
Connect coaching routines to existing tools, meetings, and team processes
Build a repeatable cadence that supports stronger team execution
Managers establish expectations for the experience and connect the Coaching Play to existing tools, team rhythms, and manager responsibilities.
Managers practice foundational skills — trust-building, accountability, questioning, listening, feedback, and coaching models.
Managers connect coaching conversations to the sales process, seller behaviors, and the moments where deals move forward or stall.
Managers apply coaching skills to core routines: pipeline 1:1s, forecast conversations, ride-alongs, call-alongs, and learning huddles.
Between sessions, managers practice with their sellers and bring real examples back to the cohort to discuss what worked and what can improve.
Managers build a repeatable coaching rhythm they can keep using after the engagement.
Coaching Plays are designed for small manager cohorts and practical application between sessions — a safe place to practice coaching, apply it with their sellers, and bring real examples back into the cohort for discussion and feedback.
Coaching Plays give your managers the habits, tools, and cadence to coach behaviors consistently — reinforcing skills and supporting better execution in the field instead of just reviewing numbers. Talk to us about bringing it to your team.
Talk to Us About Coaching Plays