Win-Win Negotiations helps sellers prepare strategically, trade value intelligently, and handle pressure without unnecessary concessions. Through live negotiation training, role play, and applied practice, participants build skills they can use in real customer conversations.
Schedule a Conversation See What You'll LearnWhen sellers enter a negotiation without a clear strategy, they are more likely to make concessions too early, lose control of the conversation, and weaken deal outcomes. Win-Win Negotiations helps teams respond more strategically, protect value, and handle pressure with more confidence.
Sellers give up value before they understand what the other side truly needs.
Without a framework, negotiations become reactive and margin erodes quickly.
Deals close at lower value because teams lack the confidence to hold firm.
Build trust and communicate effectively in complex negotiations
Use the 5 Phases of Negotiation to guide productive dialogue
Negotiate concessions from a position of strength
Minimize conflict and avoid deadlocks
Anticipate and manage objections and manipulative tactics
Practice difficult negotiation moments in a safe environment
We start by aligning to your organization’s negotiation challenges, goals, and real customer scenarios to ensure relevance from day one.
Participants are introduced to the Win-Win Negotiations methodology, including the 5 Phases of Negotiation, giving them a clear structure to follow in any negotiation.
During the Live Workshop, learners apply new skills through peer role play and AI simulations, building confidence through hands-on experience, not just theory.
Participants receive real-time feedback from facilitators, peers, and AI coaching, helping them refine their approach and improve quickly.
After the workshop, learners continue developing their skills through a structured 90-day AI Practice Studio experience with progressively challenging scenarios.
Through consistent repetition and reinforcement, skills become habits and the experience can be scaled across teams, roles, and additional learning programs.
Built around hands-on application, coaching, and practice in either format.
Interactive virtual sessions with live facilitation, breakout rooms, and real-time coaching.
Immersive, face-to-face experience with hands-on exercises, role plays, and group practice.
Built into the experience, the AI Practice Studio gives learners more opportunities to practice, apply new skills, and receive immediate coaching in realistic negotiation scenarios. This is where participants continue building confidence through guided repetition, feedback, and practice tied directly to the WWN methodology.
After the live workshop, learners continue developing through a structured 90-day reinforcement experience designed to build real negotiation capability over time. Rather than stopping at the end of the session, participants keep practicing in the AI Practice Studio with progressively more challenging scenarios.
Three progressive modes
Build confidence with the fundamentals
Apply strategies in more realistic negotiations
Navigate pressure, tactics, bargaining, and closing
Thoroughly enjoyed the class, it brought me out of my comfort zone & I learned a great deal of techniques as well as better understanding other's behaviour. I was able to form stronger bonds with members of my team who I didn't know very well beforehand & will take the strategies away to use in everyday life as well as the work environment. The instructor was absolutely brilliant, so enthusiastic and made sure everyone understood each topic whilst making everyone feel at ease.
Great overall course. Could probably have been fitted into one day instead. Most of the content was very useful and the roleplaying were good. The one connected to robotics could be adapted with more information and the task could be more clear in some of the roleplays with what you want to get out of the deal and what you should see as a win rather than all roleplays having a satisfying win/win feeling no matter how good you did.
Course facilitation was outstanding. Topics were clearly explained & relevant, stimulating and well structured. Content was deployed with well-timed humor and enough flexibility. Course was made very easy for us to listen, understand, consider and take action. This course was also particularly valuable because of facilitator's large experience shared through the session.
This class was genuinely one of the most valuable development sessions I?ve taken. The framework for structured negotiation, understanding behavioral styles, and uncovering interests will help me in both internal and customer-facing discussions. The instructor kept it engaging, practical, and relevant to real-world situations we face in the field.?
The Presenter the instructor did an amazing, outstanding Job. I never felt borrowed or thought that is not for me. She presented this course in a way that you never looked away, listen the complete time and it was great to listen to her. Since long time i really enjoyed a Training course. Well done from the instructor and Baker.
The overall program was very effective, especially the instructor. The instructor gave great insight while sharing his experiences whether they went really well or not so much. I really enjoyed the group negotiations and not singling anyone out which can make people nervous and not perform at their full potential.
Download the brochure or connect with our team directly.
“The instructor was great. I was very intimidated by the topic and she broke it down for me and eased me into the process in a way that helped me learn and apply in an environment that didn't make me shut down, giving constructive criticism and redirection.”
Enter your details and we'll send the Win-Win Negotiations brochure straight to your inbox.
