CNN News Radio 650 and Baker Communications CEO Walter Rogers joined forces to produce 12 separate 15-minute radio shows on the topic of CRM Adoption. Senior executives from VMware, Business Wire, Cadmus and Eloqua joined Walter Rogers in discussing 11 failure points commonly found in CRM deployments and strategies to overcome them. These segments aired during the popular show The Price of Business.
Listed below are the related articles and transcripts for each segment:
| Show & Date | Article | Transcript |
|---|---|---|
| Confronting the CRM Challenge Dec. 2 | Read article › | Read transcript › |
| Gain Executive Sponsorship Dec. 9 | Read article › | Read transcript › |
| Focus on Sales Managers Dec. 16 Special Guest: VMware's Mike Clayville | Read article › | Read transcript › |
| Emphasize Revenue Generation Dec. 23 | Read article › | Read transcript › |
| Involve Users Early in Development Dec. 30 | Read article › | — |
| Align with Sales Team Processes Jan. 6 Special Guest: Business Wire's Ken Bouton | Read article › | Read transcript › |
| Build Trust with Sales Teams Jan. 13 Guest Presenter: Lin Fisher VP - Sales Transformation | Read article › | Read transcript › |
| Get Buy-in From Users Jan. 20 | Read article › | Read transcript › |
| Include Non-Sales Facing Functions Jan. 27 | Read article › | Read transcript › |
| Integrate Sales and Marketing Work Streams Feb. 3 Guest Presenter: Lin Fisher VP - Sales Transformation Special Guest: Cadmus Corporations' Gary Pawlaczyk | Read article › | Read transcript › |
| Solidify with Effective Training Feb. 10 Guest Presenter: Lin Fisher VP - Sales Transformation | Read article › | Read transcript › |
| Reinforce Benefits and Revenue Generation at Every Step Feb. 17 Special Guest: Eloqua's Alex Shootman | Read article › | Read transcript › |
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