Mentor Group Ltd was founded in February 1996 as an independent, privately owned company addressing the market need for business-focused people development. For almost 15 years, Mentor has been one of EMEA's leading sales enablement and leadership training organizations, with a blue-chip client base including the British Museum, Dell, Honda, HP, Nestle, PWC, and Vodafone.
The Approach
"We are quite pleased with the success we have achieved in such a relatively short amount of time," said Chris Norton, one of Mentor's Owners and Directors. "It is all about taking the time to understand your client's needs and helping them achieve their goals; about building that long-term trust relationship. It is this focus that has resulted in our customer retention rate of 94%. That says all that needs to be said, I think."
The Results
This focus on client needs led Mentor to become a certified partner in Baker Communications' Coaching in the Cloud program, extending its traditional face-to-face delivery model into a modern, cloud-based coaching format.