Client Testimonial — Financial Services

Seacoast Bank: Win-Win Negotiations Testimonial

Michael W. Sheffey, President at Seacoast Bank, on win-win negotiations with Baker Communications.

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Our team took part in your Win-Win Negotiations workshop during our meeting in Longboat Key, Florida. Many of our team members have attended negotiations workshops in the past, some of which espoused different negotiation philosophies. We truly enjoyed your workshop and found it offered another approach than much of the curriculum we'd been exposed to previously. Our bank places a high value on relationships, and the ability to negotiate with clients in a non-confrontational approach that protects those relationships is truly important. Bob Torsey was an excellent instructor and helped us understand how to position value to our clients rather than just rattling off features from a brochure.

Michael W. Sheffey

President

Seacoast Bank

About This Client
  • Industry Financial Services
  • Program Win-Win Negotiations
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