Baker Communications (Houston, Texas), one of the world‘s fastest-growing and most innovative Corporate Performance Improvement companies, has announced the launch of a series of highly targeted Integrated Solutions. These new offerings deliver synchronized, end-to-end Performance Improvement by integrating strategy design, assessment, training, coaching, tools and measurement in a single seamless service targeting very specific corporate outcomes.
Mission-critical customer outcomes addressed in this new series include:
- CRM Adoption and Best Practice Utilization
- Today‘s CRM/SFA technologies have reached new heights in features and functionality. If Sales Makers and Managers are unable to effectively integrate these tools and workflows into real customer scenarios, implementation and investment will be ineffective. Sales Makers and Managers are focused on one thing: exceeding quota and creating income. Baker Communications‘ innovative and award-winning "CRM Adoption & Best Practice Utilization" Integrated Solution accomplishes sustainable behavior change by focusing on what sellers care about the most: pipeline generation and closing deals.
- New Customer Acquisition
- New Customers are an important component to ensure a healthy customer portfolio and ensure solid top line growth. The "New Customer Acquisition" Integrated Solution delivers a focused, integrated service using industry best practices that are repeatable, scalable and measurable. Each cadence or activity is custom tailored to identify, qualify and close new customer opportunities.
- Customer Win-Back
- Losing customers is never part of the plan. Effectively managing the customer base should include tactical efforts to recapture competitively held customers, especially during product transitions. The "Customer Win-Back" Integrated Solution delivers a focused, integrated service using industry best practices and a specific cadence designed to displace competitors from targeted accounts.
- Customer Reactivation
- Intense focus on new customer acquisition and account management can lead to a loss of focus on customers who have not bought recently. Effectively managing the customer base should include periodic efforts to reactivate dormant customers. The "Customer Reactivation" Integrated Solution delivers a focused, integrated service using industry best practices and a customized cadence developed to specifically reactivate dormant accounts.
- Rapid Lead Response
- One of the quickest ways to gain a competitive advantage is to respond to leads faster than competitors. The "Rapid Lead Response" Integrated Solution will achieve two main outcomes. The first is to clear out any backlog of leads. The second is to accelerate the response rates and consistency of responses for new leads. Sales Makers will improve time to response for new leads and build "response muscle memory." Each Sales Maker is taught and coached to easily follow an effective cadence of activity prescribed to quickly and efficiently respond to new leads.
- New Product/Service Launch
- When new products or services are launched, it is critical that the sales team is not only educated and capable of properly messaging the details, but that they are also operationally prepared to introduce the product into the market. The "New Product/Services Launch" Integrated Solution delivers a focused, integrated service using industry best practices and a specific cadence designed to introduce and position new products and services.
- Account Penetration
- It costs 3 to 5 times more to acquire a new customer than it does to sell to an existing customer. A balanced focus on the customer base should include deliberate planning and action around penetrating accounts to increase market share. The "Account Penetration" Integrated Solution delivers a focused, integrated service using industry best practices and a customized cadence created to expand business with companies with multiple subsidiaries and smaller accounts where there are opportunities yet to be explored.
- Territory Management
- Often sales teams take the path of least resistance and focus on those customers with whom they are most comfortable. This can result in under-penetrated territories. The "Maximizing Your Territory" Integrated Solution will help teams identify, plan for and attack the best opportunities in their territory using industry best practices that each Sales Maker Team can easily follow to maximize their territory.
- Sales Talent Onboarding
- Every organization is faced with the challenge of bringing on new talent. Hiring managers must find the right people to fill open roles as well as shorten times to productivity. The "Sales Talent Onboarding" Integrated Solution delivers a focused, integrated service developed to help organizations shorten time to productivity by taking a disciplined approach for knowledge transfer and application on products and services, systems and tools, selling processes and the operating culture around transacting business.
- Transforming Manager to Coach
- Effective leadership requires the ability to manage and coach employees, focusing activity on achieving the organization's goals. Most leaders focus solely on "managing" their environment to accomplish tasks and results. The "Sales Manager as Selling Coach" Integrated Solution transforms Sales Managers from spreadsheet jockeys into true sales team enablers, leveraging experiential learning techniques to shift their mindset from manager to coach.
- Personal Productivity
- Many employees are over-tasked, over-informed, over-scheduled and over - communicated. Managing personal productivity is perhaps the single most important skill successful employees possess. Every day it is getting more and more difficult to get important work done. Social media, emails, calls, meetings, tasks, texting and any number of other activities have completely changed business dynamics. The "Personal Productivity" Integrated Solution will help participants gain control of their business and personal life.
Lin Fisher, Chief Strategy Officer for Baker Communications explains, "The goal of each Integrated Solutions is to develop winning behaviors and enable highly targeted, sustainable outcomes oriented towards performance improvement." Mr. Fisher continues by saying, "Integrated Solutions follow a blueprint of enablement, implementation and self-correction. This process ensures alignment with key functions and existing workflows, allowing these solutions to be easily integrated into any sized organization and executed with precision."
Baker Communications has further extended and differentiated its products and services by developing "Industry Solutions" in five major vertical markets, including High-Tech, Finance, Media, Energy and Public Sector.
"Over the last three decades, Baker Communications has developed deep and long lasting relationships with many companies and brands," said Walter Rogers, Baker Communications President and CEO. "Solutions specifically designed for each industry have been developed within our strongest verticals, as more and more customers depend on Baker Communications to customize solutions to help them achieve their performance and transformational goals. Our strength lies in our consistent ability to identify, integrate and deploy the right mix of internal and external industry best practices. Our clients value our diversity and extensive exposure to a wide range of industries and companies."