Sysco, the global leader in supplying food products for the restaurant and hospitality industries, has asked Baker Communications to deliver a private customer-outcome focused sales training workshop for its sales professionals. Sysco was seeking a training partner with food industry experience and the ability to work with them to develop customized training that would work within the context of the client's existing sales culture. In BCI, the client found a flexible, customer-oriented training partner that could offer personal attention and a focused curriculum to answer their specific needs.

Baker Communications Senior-Level Instructors and Customer Outcome Selling Experts will meet with Sysco sales professionals to deliver the workshops. Sales representatives participating in these customer-focused sales training programs will gain knowledge and experience with essential sales skills such as Active Listening and the use of Clarifying and Confirming questions to help them gain a clear understanding of their customers' specific needs and goals. The workshop will also include profiles and best practices for working with various Behavioral and Buyer Types, enhancing sales makers' ability to effectively communicate with and appeal to the interests of many different types of customers.

About Baker Communications

As one of America's fastest-growing corporate training companies, Baker Communications has helped nearly two million professionals reach maximum performance for over 35 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. Baker provides customized targeted practice-driven performance improvement solutions that produce rapid, measurable results. Baker Communications' solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

About Sysco

Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. The company operates 198 distribution facilities serving approximately 425,000 customers. For fiscal year 2016 that ended July 2, 2016, the company generated sales of more than $50 billion. Subsequent to fiscal year 2016, the company completed the acquisition of the Brakes Group, a leading European foodservice distributor with operations in the United Kingdom, Ireland, France, Sweden, Spain, Belgium and Luxembourg.

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