DENSO, a leading supplier of advanced automotive technology, systems and components for all the world's major automakers, has asked Baker Communications to deliver a specialized Win-Win Negotiation skills workshop for the benefit of its employees, focused specifically on international negotiations. DENSO has found BCI to be a responsive, flexible, client-oriented training partner and its employees have benefitted from Baker's Win-Win Negotiations training classes in the past. When DENSO sought a course focused on negotiating internationally and cross-culturally, BCI was pleased to be able to answer their need.

A Senior-Level Baker Instructor and Negotiations Expert will meet with DENSO employees to deliver the workshop in a private, on-site session. This program will provide participants the opportunity to learn and practice effective negotiation skills and strategies, with a particular focus on how cross-cultural and international differences can affect the negotiation process. By examining cultural norms around issues such as time, hierarchy, interpersonal relationships, and communication styles, participants will gain a broader perspective on negotiation expectations and behaviors in a global setting.

About Baker Communications

As one of America's fastest-growing corporate training companies, Baker Communications has helped nearly two million professionals reach maximum performance for over 35 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. Baker provides customized targeted practice-driven performance improvement solutions that produce rapid, measurable results. Baker Communications' solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.


DENSO is a leading supplier of advanced automotive technology, systems and components for major automakers. The company is committed to making the world a better place through its world-first products and technologies. Established in 1949, DENSO now generates over $40 billion in revenue annually and employs over 150,000 people globally. It holds 38,000 active patents worldwide and is committed to research and innovation to reach its vision of a safer and more eco-friendly future with fewer accidents.

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