(Houston, TX) Robbins Research International (RRI), the
world‘s leading peak performance coaching organization, founded
by entrepreneur, author and peak performance strategist Tony
Robbins, and Baker Communications, one of the world‘s leading
sales performance improvement companies, have announced a joint
venture focused on driving peak performance for sales
organizations and helping them unleash the sales potential of
their teams as they deploy salesforce.com. The venture, known as
CloudCoaching International (CCI), integrates the unique peak
performance strategies developed by Robbins during 30 years of
working with the world‘s top business thought leaders, with the
proven best practices and methodologies that have made Baker
Communications the world‘s most respected provider of
salesforce.com-enabled sales transformation services.
"After implementing Salesforce.com, we quickly realized that we
had to undergo a cultural transformation that started with
integrating new selling behaviors. User training was good, but
it just wasn‘t going to get us the results we needed," Robbins
said. "To change your culture, you must transform behaviors. We
needed a partner who understood our business and would be able
to deliver winning behavioral transformations. For more than six
years we‘ve had the leaders of Baker Communications attending
our seminars and integrating our technology into their award
winning Coaching in the Cloud™ behavioral integration system.
Baker Communications turned out to be the perfect partner to
truly maximize the potential of salesforce.com"
Robbins was so excited about the results his own organization
achieved from working with the Baker CloudCoaching team that he
and Baker Communications‘ President and CEO Walter Rogers
decided to form a joint venture that would create massive
breakthroughs for sales organizations worldwide.
"The results we achieved with Coaching in the Cloud™ were so
impressive, and the similarities between Baker Communications‘
coaching process and my methodologies for creating breakthroughs
are so compelling, that creating CloudCoaching International was
a natural outcome," explained Robbins. "CloudCoaching
International‘s mission is to help sales organizations break
through their limiting beliefs and challenges while tightly
integrating and maximizing their salesforce.com investment as a
part of an overall sales transformation process for sales
leaders, managers and sales representatives."
"Creating CloudCoaching International in partnership with Tony
Robbins is a fantastic opportunity to deliver incredible,
high-impact sales behavioral change to sales organizations at a
time when many of them are struggling with economic headwinds
and need breakthrough strategies to compete and win," said
Rogers. "Combining the strengths and proven track-records of
Tony Robbins and Baker Communications, CloudCoaching
International will deliver to sales organizations an
unprecedented sales enablement experience that will help them
achieve a new level of success."
"We‘re excited to partner with Cloud Coaching International to
help sales organizations sell better, together," said Daniel
Debow, VP Salesforce Work.com. We look forward to sharing how
Cloud Coaching International is using the power of Salesforce
and the Work.com platform to help sales teams dramatically
improve their productivity and performance."
The partnership was officially launched in late July at Robbins‘
Fiji island resort, along with salesforce.com founder, Marc
Benioff. It‘s already delivering services for several of the
world‘s most recognized brands. CloudCoaching International will
formally launch during Dreamforce 2012, which will be held
September 18-21 in San Francisco. Dreamforce is salesforce.com‘s
global user conference, and this year 80,000 attendees are
expected. Tony is delivering the keynote on September 21st, from
10 am to 1 pm. For additional information on CloudCoaching
International please contact Lin Fisher, CSO, Baker
Communications, 713-627-7700, or visit
www.coachinginthecloud.com.
During Dreamforce 2012, on Sept. 21 from 9 am - 10 am, Rogers
will be leading a session titled, "How to Build a Winning Sales
Organization." During the session, Rogers will be sharing
insights from a new book he co-wrote with Tony Robbins that
explores strategies and tactics to massively accelerate sales
growth. The session will be held in Room 3009/3011 at the
Moscone Center.
Dreamforce 2012 is the industry‘s largest cloud computing and
enterprise technology event, welcoming more than 70,000
registered attendees to experience the power of the social
enterprise. With more than 650 sessions and 350 cloud companies
in the expo, attendees can participate in interactive sessions,
hands-on training with cutting-edge technology, thousands of
live demos and unparalleled networking. In addition, Dreamforce
welcomes special guests Sir Richard Branson, Founder of Virgin
Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell,
former Secretary of State; Tony Robbins, Entrepreneur, Author &
Peak Performance Strategist; and The Red Hot Chili Peppers.
Dreamforce 2012 offers attendees everything they need to succeed
as a social enterprise in four days, under one roof.
About Tony Robbins
For the past three decades, Anthony Robbins has served as an
advisor to leaders around the world. A recognized authority on
the psychology of leadership, negotiations, organizational
turnaround, and peak performance, he has been honored
consistently for his strategic intellect and humanitarian
endeavors. Robbins has been honored by Accenture as one of the
"Top 50 Business Intellectuals in the World"; by Harvard
Business Press as one of the "Top 200 Business Gurus"; by
American Express as one of the "Top Six Business Leaders in the
World" to coach its entrepreneurial clients. Marc Benioff, CEO
of Salesforce.com, recently stated publically, "Tony Robbins and
his strategies and tools, have been at the core of our culture
from the beginning. He has been one of the critical keys to
Salesforce.com's leadership in cloud computing and its growth
into a 3 billion dollar company." In addition Robbins‘ nonprofit
Anthony Robbins Foundation provides assistance to inner-city
youth, senior citizens, and the homeless, and feeds more than
three million people in 56 countries every year through its
international holiday "Basket Brigade." Robbins has directly
impacted the lives of more than 50 million people from over 100
countries with his best-selling books, multimedia and health
products, public speaking engagements, and live events.
About Baker Communications
Baker Communications deploys Peak Performance and Transformation
Solutions that ignite and sustain growth. As one of the fastest
growing Performance Improvement companies in the world, Baker
Communications delivers innovative products and services that
ignite productivity in eight core business areas, including
Sales, Marketing, CRM, Negotiations, Presentations, Management,
Customer Service, and Time Management. Over 1,000 corporations
per year, including 50% of the Fortune 500, leverage Baker
Communications to improve the performance of their business
critical functions and human resources. Baker employees and
certified partners are distributed across the Americas, EMEA,
Russia and Asia, enabling them to deliver value in multiple
geographies, languages and cultures. Baker has been recognized
by Trainingindustry.com as one of the world‘s "Top 10 Sales
Force Automation Training Companies" and "Top 20 Sales Training
Companies."