Sony Electronics, a leader in electronics for the consumer and professional markets, has selected Baker Communications to design and deliver a customized Customer Outcome Selling training workshop. Sony Electronics were searching for a comprehensive sales training course for their employees. They needed a client-focused training partner with the flexibility to deliver the workshop on a tight schedule. Sony selected Baker Communications because of their superior program content and the responsiveness they experienced when they requested training program information.

A Customer Outcome Selling Expert and Senior Level Instructor traveled to New Jersey to work with Sony Pictures employees. During this highly interactive workshop, participants in this intensive workshop gained knowledge and experience with customer-focused selling and service skills such as the use of a questioning strategy and active listening skills to gain a clear understanding of their customers' needs. They also learned how to use tools such as Feature-Advantage-Benefit statements when offering solutions tailored to meet their needs, and to help the customer better understand "What's In It For Them."

About Baker Communications

As one of America's fastest-growing corporate training companies, Baker Communications has helped nearly two million professionals reach maximum performance for over 35 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. Baker provides customized targeted practice-driven performance improvement solutions that produce rapid, measurable results. Baker Communications' solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

About Sony Pictures

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K Ultra HD TVs.

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